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Component 2 Section C - Online Media

Industry and Audience How have new digital technologies affected how the online media industry is regulated ? [15 OR 30] The advent of digital technologies have made regulation nigh impossible for online media. This is because of the new digital technologies, such as being able to access everything anywhere, piracy and torrenting, and streaming services have made regulation difficult because of there being no real effective way to efficiently monitor and measure online content enough for regulation. In comparison to the film industry perhaps, where everything is filtered through a regulatory body, the internet is essentially no-mans land. Plan: Zoella - blurring between advertisements and reality Attitude - IPSO Sonia Livingstone and Peter Lunt Lack of regulation in online media Convergence od digital media Increasing power of tech companies - bigtech and conglomerates Curran and Seaton ^ More globalised internet Lack of unifying regulatory body Move to advertising
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Online Media Component 2 Section C

Will be based on media language, audience, representation, or industry. A few or all of them could come up. How far are the representations constructed in the set texts of Zoella and Attitude stereotypical ? [30] Stereotypes: An often negative view on a certain group of people, they come from constant representations over time in media. It works almost as if a labelling method, as it allows producers to encode stereotypes and help audiences decode these and create representations again. These are created when knowledge is lacking or unattainable and the substitution of thoughts and opinions are implemented. This often leads to misjudgement of unfair discrimination toward certain groups (Stuart Hall). In media products, they are the potential to impact the mindset of audiences, which only serves to perpetuate the stereotypes. Media products portray the unspoken norms of an ideology. These products appeal the the widest possible audience, both intellectually and globally.
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Magazine Industry Component 2 Section B

Section A - Television Section B - Magazines Section C - Online Media Could be a 30 mark question in which you compare texts, or a 15 mark where you conduct a singular textual analysis. This could also be two 15 marks. The 15 mark questions could be about different elements, such as audience, industry. How exactly is the magazine industry regulated, and who does it? [15] Magazine regulatory board: ipso // Independent Press Standards Organisation "A self regulatory body that monitors press standards" "The Independent Press Standards Organisation is the independent regulator for the newspaper and magazine industry in the UK. We hold newspapers and magazines to their account for their actions, protect individual rights, uphold high standards of journalism, and help to maintain freedom of expression for the press." They use a guideline called the Editors' Code of Practice. IPSO was founded in 2014. Before the inception of IPSO, the regulatory b
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T.V. Industry

Component 2 Section A TV Industry Will / can cover every topic - audience, industry representation etc "Humans and Les Revenants" "In this section you will be analysing the TV industry with reference to media language, representation, industry, and audience" What media language is associated with this product? How does it create multiple meanings ? Plan: Genre hybridity Stereotypes / racial and exoticism Representations Purpose of media languagee Multiple meanings Polysemy od Les Revenants (poetic, hybridity, fluidity) Challenging Ideology of Humans Encode / decode Target audience (niche / mass) Key Scenes (opening of both) DAC Intro: Media language is a broad umbrella term for anything that can be applied through a media product that can be used to create meaning, represent audiences, create genre and so on and so forth. Media language is used within products to create iconographies and different 'rules' that we can subconsciousl
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Hegemony / Patriarchal Hegemony

The idea of agreeing of ideologies through consent. This can come through authority We live in a meritocracy, where everything is based off of merit and qualifications. This can also lead people to want to gain cultural capital / power / money, making use of hegemony and power other others because that is the assumed state of power and hierarchy. Cultural Hegemony - Our rules that we do through consent - AKA Football, Roast Dinners "Religion is the opiate of the masses" Religious Hegemony Patriarchal Hegemony The Beauty Myth Neoliberailsm Racial Hierarchies Generic Hegemony Political Hegemony One way in which this product reinforces hegemonic norms is... Females are often sexually attractive in media products while men do not always have to be, patriarchal hegemony John Berger - Men act and women appear - men have control but women are just there to look nice Naomi Wolf - The Beauty Myth - The idea that certain things are beautiful Humans reinforces thi
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Radio Industry / Audience C1SB

Component One Section B - Industry Radio - 12 to 15 marks Late Night Women's Hour Who owns this media product? Who owns them? Are they are of a conglomerate and / or vertically integrated ? LNWH Owned by the BBC, BBC is public owned, i.e. we pay t.v. license Power in Media Industries - Curran And Seaton  Cultural Industries - David Hesmonhalgh - Vertical Integration BBC owns smaller companies, such as BBC Radio, News, Weather, Studios, Music, Worldwide, etc BBC Radio 4 How does this relate to Late Night Women's hour? ^ Refer to the text we looked at: 'Home' Profit and Power Digital Radio & the ability to be an independent  Public Broadcasting Radio 4 - In the license fee, target audience: older and middle class demographic. LNWH - 1946 for the original Women's hour, but Late Night Women's hour is a modernised spin off with Lauren Lavernre presenting. LNWH started in 2015, broadcast once a month at around 11pm - time doe
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Video Games Revision

Component One Section B - Industry / Audience Video Games - 12/15 marks in this section - One text. Assassin's Creed 3: Liberation This section can also be advertising, newspaper industries, video games, radio, and film. How Does Assassin's Creed 3: Liberation Attract / Target Its Audiences? How Does It Construct An Audience? Knee jerk reaction:  Attracts a mass audience - the game is part of a franchise, but also attracts a more niche audience due to its historical context, and the representation of a black female protagonist.  Mass Audience Niche Audience Story about slavery Female protag Released on the PSVita, portability and ease of access - game / console is also cheaper this way Pre-release content - Marketing features different items you can get if you pre-order, more of an incentive to buy the game Marketing - Trailer for the game, shown at expos like E3 Sponsored content in places like YouTube, people doing letsplays Ubisoft i
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