Jordan's Media Blog

BBC - RBS to close one in four branches and shed 680 jobs http://www.bbc.co.uk/news/business-42192641 1. Entertainment Value: RBS (Royal Bank of Scotland) announces that it will be closing 259 branches, as 680 jobs will also be cut. This is because more and more people are using the online banking service, as an alternative to entering the branch. This may not be seen as very entertaining to some, especially considering the 680 employees being made redundant. From looking at various tweets about this situation, the overall audience reaction seems to be negative on the whole: Ian Blackford - MP "        They are turning their backs on rural Scotland. This will impact personal customers and businesses. RBS must think again. They have a duty to their customers.        " Here, Ian has a negative reading towards this decision from the bank. John Swinney says: John Swinney "           Unacceptabl...

Explore how audiences can respond to and interpret the ideological perspectives of [media products]. The audience of these newspapers are generally very varied throughout the different types of newspaper. Typically, one can assume that the people who read the broadsheet newspaper are more level headed in the comments section, compared to the typical consumer of a tabloid broadsheet, considering as they are generally seen as sensationalist and more likely to be outraged and believe everything that they read.  Due to the nature of this platform, it attracts many different kinds of people. The page itself has 40,020,617 likes and the article alone has 2700 likes, so it can be inferred that many people have commented on this. In the comments section for this article, there are people such as Nikki, who cares for the child as she can feel more personable to this story, considering she has a child of the same age. There are people such as Ryan, who would like to use this d...

If a newspaper has and pushes a specific agenda, they can more easily gain a following, meaning more support for their campaigns and more sales from papers. Broadsheets Quality / serious press Aimed at higher social groupings Plain layout, smaller typeface Longer and more detailed articles Serious headlines More of a focus on politics Tabloids Popular press Aimed at lower social groupings Bold layout Shorter articles, more pictures, less in depth reporting Puns and jokes in headlines Focus on human interest, celebrities Use of gimmicks such as bingo, free prizes, phone in surveys POLYSEMY Not everything has a single meaning. One of the best ways of applying media theory is through suggesting two or more meanings. In newspapers, producers typically attempt to avoid polysemic readings. The process of forcing an audience into a particular reading is called anchoring. Anchorage The fixing of a particular meaning to a media text, often through the...

This is a front cover for the Daily Mirror, a tabloid newspaper. The cover features a Jeremy Clarkson controversy. Other articles include the arrest of someone for a murder committed in 1972. The other article, titled "Bye Bye, Bob", is a tribute article to a deceased actor. This newspapers preferred reading is for the consumer to identify with all of the articles. Personally, I think this is a relatively "safe" newspaper cover, as there is nothing that will produce negative publicity to the newspaper. It is the equivalent to a softball cover. A tribute article will produce sympathy and make the paper itself look better in relation to the average reader, as they will associate with the death of this actor, and see the newspaper in a better or more generous light. On a similar note, the newspaper engages with the outrage on the other two articles, showing the outrage over the Gerry Adams case (though the consumer will need to have previous knowledge of the case to ...

Masthead Title of the newspaper displayed on the front page. Barcode Used to scan the newspaper while purchasing. It is an optical, machine-readable, representation of data and contains information such as price. Caption Brief text underneath an image describing the photograph or graphic. Headline A phrase that summarises the main point of the article. Usually in large print and a different style to catch the attention of the reader. Main Image Dominant picture, often filling much of the front cover. Page Numbers A system of organisation within the magazine. Helps the audience find what they want to read. Target Audience People who the newspaper aims to sell to. Pull Quote Something taken from within an article, usually said by the person in the main image. Classified Ad An advertisement that uses only text, as opposed to a display ad, which also incorporates graphics. Skyline An information panel on the front page that tells the reader about other stories i...

Media Institutions: Institution - The values and ideologies of a media product. Very different from "Industry". More and more importance has been placed on the idea of the ideological aspects of industries. It is a way to differentiate between products, and can give the consumer some idea of 'quality', which may influence a consumer's decision. Long Road, like all other institutions needs to prove that it is different from other colleges, such as Hill's. Long Road is a business like any other, it needs to enrol a certain number of students to remain economically viable. The same principal can be applied to any industry. When describing where you to to college, saying "Long Road" is easier than describing its location. Long road has clear messages and values; attending there will allow you to "move on up" from secondary education, studying here is challenging but also rewarding. Logos The easiest way for an institution ...

My Top Five ' Top Five' Lists (Pen Portrait ): My Top Five Bands: Gorillaz Childish Gambino Timber Timbre AC/DC Dead Kennedys My Top Five Movies: Hot Fuzz Toy Story Godzilla Alien The Big Lebowski My Top Five TV Shows: The Fresh Prince Of Bel-Air Mystery Science Theatre 3000 (And the reboot) Stranger Things Doctor Who Luther My Top Five Film Posters: Star Wars The Silence Of The Lambs Clockwork Orange Godzilla Vs D estoroyah Indiana Jones My Top Five Videogames: Team Fortress 2 Hotline Miami Half-Life 2 Starbound Oddworld: Abe's Oddysee