Jordan's Media Blog

Attitude's highlighted words on their own audience: Dynamic Affluent Professional Financially Prosperous Early Adopters Spending power Trendsetter Highly Loyal Premium Fashion Grooming Luxury Goods People who buy Attitude magazine / access the online site, are around their 20s-30s, mostly gay males, and they are described to live quite a luxurious lifestyle and that they can afford premium projects, they also jump at the chance of being able to be early and setting the trend for something - aka being beyond the curve. Furthermore, they are specifically targeted due to the 'pink pound', and the spending power of the gay community. Seen as more of a wallet than a person, and the magazine identifies all of their weak points - in order to properly utilise the pink pound they purposefully market things that are rising in popularity or have a small cult status that are about to go viral, this satisfies them as they feel ahead. New media technologies are getting ...

Attitude magazine was published in 1994, but the website was launched in 2013 /14. They feature breaking news, exclusive interviews, articles and features from travel and lifestyle, as well as fashion and a 'boys' section. The magazine is made with gay men as their main target audience, but they also feature articles that portray all cases of LGBT news, such as Mardi Gras celebrations and pride parades. Print Circulation Unspecified, digital circulation / subscriptions 11,000. David Hesmondhalgh: Hesmondhalgh focuses on culture and industry, which is essentially the battle between having an original and creative product, versus maximising profit and efficiency. In terms of industry, producers often utilise techniques such as vertical and horizontal integration, in order to buy up and eliminate competition. Furthermore, the products that they produce are often standardised, meaning they are classified into genres, series, and often feature a lot of starts (many typecast s...

The misrepresentation of the LGBT community in the mainstream media: Narrow and stereotypical Gay men are often represented as camp, effeminate, theatrical, or flamboyant, functioning as visible markers of difference in relation to heterosexuality and masculinity. While this may represent some gay men, it does not reflect the diversity of gay male identities. These representations can be said to be promoting hegemonic understandings of masculinity by constructing the gay man as 'other'. Masculinity is often equated to heterosexuality. This construction of dominant ideologies can be related to Hall's Theory. How are Hall's ideas valid for Attitude? It could be argued that Attitude magazine, founded in 1994, constructs a media product that purposefully deconstructs traditional stereotypes - by self-setereotyping. Funded via premium advertising, the magazine is commercially viable as a result of the growing economic power of the gay community and the power of th...

Fashion segment - Stereotypical because of how they dress, cultivates a metrosexual identity Sexualisation - Normal headlines are over sexualised Sponsored home articles - Content catered to a traditionally more feminine audience, hijacked the meaning to apply feminine ideals. 'Boys' category - hegemonic values of beauty is often seen as youth, perhaps this section is to purposefully sexualise men and make them seem more attractive. Types of men represented within this category - Large, muscular men, generally not wearing many clothes, heavy emphasis on body types including upper body. Most of the men are hairless, and generating a boyish feeling. Racism within the gay dating community? Self stereotyping through language and body types Gender Binary - Binary meaning a set state, gender binary usually means just male or female, or masculine or feminine ideals. Pink Pound - Pink Pound is the amount that LGBT people spend per year, worth around 350bn annually, advertiser...

Media language is used all throughout Attitude Online, although a lot of it is used to sexualise. Typical iconographic imagery of muscly men is seen throughout the articles online, and this is often used primarily to draw in extra views, as it is sexualising and objectifying.

Machine Learning: Machine learning is an application of artificial intelligence that provides systems the ability o automatically learn and improve from experience without being explicitly programmed. A.I.: The theory and development of computer system able to perform tasks normally requiring human intelligence. Algorithm: A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer. "The audience no long exists. All that remains is a hyperreal construction forged by algorithms." Zoella is not targeting an audience, but is using algorithmic practice to target a theoretical machine fabricated audience. I think that the UK Government has a right to intervene within reason, much like a police raid. This is because the internet is almost seen as a free space, and almost has a right to be unregulated because of how vast it is. I think it would be a waste of resources to funnel everything into regulating and cen...

Demonetisation - When a video isn't 'advertiser friendly' and is removed from the monetisation program, the creator cannot claim any adsense money from the videos. In recent times, it is more and more difficult to keep your video monetised because some companies are eager to pull out of companies because they do not want their brand represented by bad content on YouTube. Some companies also falsely copyright parts of the video for having 'their' content in it, as a way to steal YouTube adsense from creators. Monetisation - The ability to make money off of a Youtube Channel through the use of ads on your video. An example of this is most videos on Youtube, especially the family friendly video subgenres, which rake in loads of money through their inoffensive content. This is also seen in Zoella because of how safe her videos are, there is nothing that could offend anyone and therefore her profit is maximised. She also does this by making her videos longer than 10 m...

Online, or Digital media, which includes photos, video and music, distributed over the internet, which are either non-copyrighted or copyrighted materials provided either freely or for a fee. Vlogging : The activity or practice of posting short videos to or maintaining a vlog. Vlogging and online video has become one of the biggest and most influential forms of media. Recent research shows 42%of internet users said they have watched a vlog within the last month rising to 50% for 16-24 year olds (Guardian, 2015), clearly demonstrating an ability to reach and influence vast range of audiences. Relatable, allows you to see your life through a different lens, there are different styles of vlogs such as travel, building, lifestyles, shopping. VLOGS: Aspirational Personal Identity Identification Unscripted narrative Authenticity Direct mode of address Audience Interaction Zoella - Case Study UK-Based Zoella is the world's second most popular beauty vlogger, with 12 mi...

https://www.youtube.com/playlist?list=PLwmklcLO2MyADUNxeOyha0EMBjr6OKpeP Zoella Full Collaboration Playlist ( 78 Videos) Joe Sugg / ThatcherJoe - White, Straight SprinkleofGlitter - White, Straight Fleur De Force - White PointlessBlog - White AThriftyMrs - White Marcus Butler - White Tanya Burr - White 'Jim' - White, Straight Alfie Deyes - White, Straight Joey Graceffa - White, Straight Troye Sivan - White, Straight DailyGrace - White, Straight BabyGlitter - White, Straight Miranda Sings - White, Straight Caspar Lee - White, Straight Gabby - White, Straight Tyler Oakley - White, Gay The potential impact on audiences of any absent representations (what stereotypes / dominant ideologies is this representation fuelling?) Does Zoella subconsciously associate beauty deals with specific ethnic groups for her audience? How do those representations or 'absences' reinforce 'otherness' according to Stuart Hall? Within the selections of the video...

https://www.youtube.com/watch?v=2zUqHvqw0_8 What representations of femininity and gender are suggested by the video? The role that Zoella assumes for herself in preparation for Christmas. The reasons that she wants to assume that role. The way that the upload associates femininity with domesticity. Pink clothes, traditionally feminine Get a piano and wrap it Food preparation Sort the table out 'Perfectionist' enjoys hosting Tidying shopping Namedropping brands Houseplants and housework Rhetorical questions Talking directly to the audience Decorates the guest room Alfie left his PlayStation out Showing her entire range of products Watches a cooking show on tv Organising Alfie Wants to call for help carrying a heavy object Zoella is seen as feminine through means of her insistence on housework, something she is seen constantly doing by herself. This alludes to her being a typical representation of gender and femininity because of the connotations that...

We can make sense of Zoella through binary oppositions, and conflict. Zoella is hyper-real, she has a persona which is larger than life. A constructed text, such as Zoella, can be quite ambiguous because we don't know what is or isn't real. Simulation is no longer that of substance.It is the generation by models of a real without origin or reality: A hyperreal. Zoella, much like many other vloggers, is based on a mode of constant hyperreferentiality and is impossible to understand without an intimate knowledge of Barthesian referential codes. Liesbet Van Zoonen:  Gender is constructed through codes and conventions of media products, and the idea of what is male and what is female changes over time. Women's bodies are used in media products as a spectacle for heterosexual male audiences, which reinforces patriarchal hegemony. Zoella is conventionally feminine, and is seen as a spectacle for heterosexual male audiences, as the camera is always focused on her ...

Rise of the Superstar Vloggers (2017) What does the film say about the way vlogging has changed since YouTube first started? "Anti-social way of being social" Becomes an obsession Opens up an avenue for loads of viewers Vlogging is a natural evolution of human storytelling Adverts were on youtube after 4 years, so vloggers can create revenue and useit as a main source of income Popularity of some vloggers can become even more famous than celebrities. "Hopefully the same as in real life" End of audience - audience can essentially decide what comes next Books, merch, meet and great KSI is Britain's biggest vlogger Money made from endorsement and ads Sold out in 2 mins for KSI's live show Well known on the internet - but not as much in real life 1000 people queueing for hours just to meet people Interaction with the audience Some people aren't interested in their daily lives, instead uploading expertise, like makeup tips. They can conta...

My Top Five ' Top Five' Lists (Pen Portrait ): My Top Five Bands: Gorillaz Childish Gambino Timber Timbre AC/DC Dead Kennedys My Top Five Movies: Hot Fuzz Toy Story Godzilla Alien The Big Lebowski My Top Five TV Shows: The Fresh Prince Of Bel-Air Mystery Science Theatre 3000 (And the reboot) Stranger Things Doctor Who Luther My Top Five Film Posters: Star Wars The Silence Of The Lambs Clockwork Orange Godzilla Vs D estoroyah Indiana Jones My Top Five Videogames: Team Fortress 2 Hotline Miami Half-Life 2 Starbound Oddworld: Abe's Oddysee