Demonetisation - When a video isn't 'advertiser friendly' and is removed from the monetisation program, the creator cannot claim any adsense money from the videos. In recent times, it is more and more difficult to keep your video monetised because some companies are eager to pull out of companies because they do not want their brand represented by bad content on YouTube. Some companies also falsely copyright parts of the video for having 'their' content in it, as a way to steal YouTube adsense from creators.
Monetisation - The ability to make money off of a Youtube Channel through the use of ads on your video. An example of this is most videos on Youtube, especially the family friendly video subgenres, which rake in loads of money through their inoffensive content. This is also seen in Zoella because of how safe her videos are, there is nothing that could offend anyone and therefore her profit is maximised. She also does this by making her videos longer than 10 minutes so she can add midroll ads.
Upload Compliance - When video creators comply with the rules and regulations that are set up by YouTube, in order to not have their videos demonetised.
Self Censorship - Self censorship is where the creators on YouTube personally hold their tongue and censor themselves, some YouTubers attempt to establish their own views in different ways, such as making a second channel where they don't care about being demonetised and can freely voice their opinion.
Commercialisation - Commercialisation is where a YouTuber becomes commercial, they start to make brand deals and have sponsored content in their video, as a bid to make more money in comparison to the pennies they are paid from YouTube. This happens with Zoella with her own makeup and homeware brand, in which she can make money from it.
Adpocaylpse - The name for the event of advertisers essentially boycotting YouTube until a solution was reached to enable advertisers to have more controls over where their ads appear on the channel. This first came from different videos that promoted hate speech, and racist content. The straw that broke the camel's back was PewDiePie and his n-word controversy. This caused the mainstream media to latch on to him as a target and produced a lot of attention to the issue, causing some big name advertisers to fully pull out, such as Disney. This did not effect Zoella's channel too much, as she had already built up enough of a name to sell her products and be a big name outside of YouTube.
Algorithm - The algorithm, in terms of YouTube, is a complex machine set of instructions and commands that presents videos to the user, some videos are promoted to users based on their likes and dislikes. There are some theories that the algorithm targets commercialised products like T.V. show hosts are more popular and are more promoted in the algorithm.
Hesmondhalgh argues that major cultural organisations create products for different industries in order to maximise chances of commercial success. In relation to online products, he argues that major IT companies now compete with the more traditional media conglomerates within the cultural sector. Microsoft, Google, Apple, and Amazon are now as significant as News Corporation, Time Warner, and Sony for understanding cultural production and consumption.
The domination of online media by a limited number of tech giants has arguably hijacked the web's capacity for audience activism, and, in the process, has arguably asserted a more passive viewing experience.
YouTube might have started out as a peer to peer service that encouraged audience activity, but the monetising of upload content has led to the need for YouTube to ensure that uploads are appropriate to the brands advertised. YouTube's so called Adpocalypse, the demonetising of controversial content using algorithms, was driven by the need to retain major brands as advertisers.
The adpocalypse has led, arguably, to widespread self-censorship by vloggers whoa re keen to keep their uploads public. Interestingly, YouTube\s content is now dominated by large scale media producers, like Alfie and Zoella - a move that undermines, to some extent, its original purpose as a peer to peer file sharing platform that celebrated everyday user generated content.
Monetisation - The ability to make money off of a Youtube Channel through the use of ads on your video. An example of this is most videos on Youtube, especially the family friendly video subgenres, which rake in loads of money through their inoffensive content. This is also seen in Zoella because of how safe her videos are, there is nothing that could offend anyone and therefore her profit is maximised. She also does this by making her videos longer than 10 minutes so she can add midroll ads.
Upload Compliance - When video creators comply with the rules and regulations that are set up by YouTube, in order to not have their videos demonetised.
Self Censorship - Self censorship is where the creators on YouTube personally hold their tongue and censor themselves, some YouTubers attempt to establish their own views in different ways, such as making a second channel where they don't care about being demonetised and can freely voice their opinion.
Commercialisation - Commercialisation is where a YouTuber becomes commercial, they start to make brand deals and have sponsored content in their video, as a bid to make more money in comparison to the pennies they are paid from YouTube. This happens with Zoella with her own makeup and homeware brand, in which she can make money from it.
Adpocaylpse - The name for the event of advertisers essentially boycotting YouTube until a solution was reached to enable advertisers to have more controls over where their ads appear on the channel. This first came from different videos that promoted hate speech, and racist content. The straw that broke the camel's back was PewDiePie and his n-word controversy. This caused the mainstream media to latch on to him as a target and produced a lot of attention to the issue, causing some big name advertisers to fully pull out, such as Disney. This did not effect Zoella's channel too much, as she had already built up enough of a name to sell her products and be a big name outside of YouTube.
Algorithm - The algorithm, in terms of YouTube, is a complex machine set of instructions and commands that presents videos to the user, some videos are promoted to users based on their likes and dislikes. There are some theories that the algorithm targets commercialised products like T.V. show hosts are more popular and are more promoted in the algorithm.
Hesmondhalgh argues that major cultural organisations create products for different industries in order to maximise chances of commercial success. In relation to online products, he argues that major IT companies now compete with the more traditional media conglomerates within the cultural sector. Microsoft, Google, Apple, and Amazon are now as significant as News Corporation, Time Warner, and Sony for understanding cultural production and consumption.
The domination of online media by a limited number of tech giants has arguably hijacked the web's capacity for audience activism, and, in the process, has arguably asserted a more passive viewing experience.
YouTube might have started out as a peer to peer service that encouraged audience activity, but the monetising of upload content has led to the need for YouTube to ensure that uploads are appropriate to the brands advertised. YouTube's so called Adpocalypse, the demonetising of controversial content using algorithms, was driven by the need to retain major brands as advertisers.
The adpocalypse has led, arguably, to widespread self-censorship by vloggers whoa re keen to keep their uploads public. Interestingly, YouTube\s content is now dominated by large scale media producers, like Alfie and Zoella - a move that undermines, to some extent, its original purpose as a peer to peer file sharing platform that celebrated everyday user generated content.
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