Posts

Showing posts from February, 2018

Audience Pleausres, uses, and gratifications

DIFFERENT TYPES OF GRATIFICATION Similar Lifestyles - Seeing people of a similar ago, social situation and with similar ideologies to the target audience. Escapism - By assuming that the life of the target audience is flawed, a media product can temporarily allow a perfect world to live in. Surveillance / Voyerurism - Allows the target audience to see situations and people that they would not normally see. Sexual Gratification - Where the target audience take pleasure in seeing people that they find attractive. Social Interaction - Where the audience are able to use the media product to make friends and integrate in society. Page / Description of textual elements (Toolkit) Creme Puff by Max Factor (Woman magazine). This page features a man approaching a woman that is wearing makeup. Target Audience demographic and audience appeal The target audience for this advertisement is around the same as the woman featured in the advertisement, I also think that thi

Adbusters Representations

Image
 (350PPM is a company that wishes to reduce the CO2 in the atmosphere to 350ppm from 400ppm (Parts Per Million)  ) This image subverts the typical identification of gender through the use of an androgynous person. This can be clearly seen in the image with the person seemingly showing a lack of gender. I think that this subverts stereotypical gender notions because the person in the image isn't sexualised, nor does it objectify the person in the image. I also think that the person in this image subverts typical gender norms by not conforming to a typical male or female look. They have an incredibly symmetrical face, including the hair looking completely mirrored. Notably, they also have no eyebrows, which are usually a stereotypical and defining feature between male and female. Males typically have thicker eyebrows, while female eyebrows are more elegant and refined. This image features a group of people, supposedly workers or refugees, behind barbed wire, screaming. This is