Postmodernism
Hyper-reality: Essentially beyond reality. "It is no longer a question of imitation, nor duplication, nor even parody. it is a question of substituting the signs o the real for the real" ~ Jean Baudrillard Barthes // Semiotics Sign -Anything that can have meaning Signifier -The thing that creates meaning Signified -The meaning that is created Jean Baudrillard // Postmodernism and Hyperreality In postmodern culture the boundaries between the real worlds and the world of the media have collapsed and that it is no longer possible to distinguish between what is reality and what is simulation. In fact, it really doesn't matter which is which Therefore, in this postmodern age of simulacra, audiences are constantly bombarded with images which no longer refer to anything real. Because of this, we are now in a situation that media images have come to seem more real than the reality they supposedly represent. This concept is referred to as hyperreali