Key Assessment
How does this product and its marketing appeal to its target audiences? - Les Revenants Les Revenants is a French t.v. show produced by Canal+, it is a hybrid, and makes up the different genres of crime, drama, mystery, thriller, horror, zombie movies, and French poetic realism. The show, like all T.V. is split into different genres in order to categorise the show, allowing the audience to see and select what they want to watch based on what they have already seen from this genre. The genre is also important for the producers of this show, because it allows them to narrow down and target specific cult audiences, and therefore create profit. Alongside this, genre conventions and generic paradigms are very prevalent within genre, and this allows for accurate targeting on the audience based on their prior knowledge of genre. Les Revenants uses our preconceived notions of genre, as well as different marketing techniques based on what we as an audience know about different media text