GENRE AND INTERTEXTUALITY

GENRE:
A type of media product governed by implicit rules that are shared by the makers of the product and the audience for it.


Music: Hip-Hop, rap, pop, rock, indie, RNB, grime, country, classical, drum and bass, metal, jazz, punk, vaporwave, folk.

GIALLO

DANMAKU SHOOTER

VISUAL NOVEL

VAPORWAVE

GRINDCORE - Subgenre of rock and heavy metal, thrash metal hits and riffs.

HYBRID GENRES AND SUBGENRES
Traditional genres are arguably both less important and less useful as a frame of reference than ever.
Far more important in the study of genre are the notions of subgenre and generic hybridity.

GENERIC PARADIGMS - THE BUILDING BLOCKS OF GENRE

Genre paradigms (also knows as genre conventions) are aspects of a media text (editing, mise-en-scene) that demonstrate to the audience what genre a media product is.

ICONOGRAPHY - THE FAMILIAR SIGNS OF GENRE

STAR TREK: DISCOVERY
What genre is this media product?
Sci-Fi Action Adventure

Outline the generic paradigmatic and iconographic features that construct this genre
Space battles, forcefields, running from aliens, fighting aliens, laser guns (phasers), FTL Travel, aliens.

In what ways does this clip conform to or subvert genre conventions?
Takes place in space, there are a lot of flying and fighting in the trailer.

What examples of generic hybridity are evident, for example through dialogue and narrative structure?
Thriller is present with all the darkened lights and colours.

UTOPIA
Mystery thriller with horror and sci-fi elements.
Many of the shots are empty and flat, creates a lot of suspense. Looking for someone on a computer, mysterious substances (pills).


KEY THEORY 3 - STEVE NEALE - THEORIES AROUND GENRE

Neale believes that genre essentially instances of 'repetition and difference'. The suggested that texts need to conform to some generic paradigms to be identified within a certain genre - but most also subvert these conventions in order to not appeal identical.

INTERTEXTUALIY
Intertextuality is the shaping of texts meaning through referencing or alluding to other text. Texts provide context within which other texts can be created or interpreted - reflecting the fluid boundaries of genre convention.


3 Examples of Musical Sub-genres
Rap-Opera
Late-Night-Lo-Fi // Saint Pepsi
Seapunk

3 Examples of Film Hybrids
The Big Lebowski



Identify:
The genre paradigms of a charity advertisement.
Sad looking child, black and white footage, slow motion, appealing for sympathy.

The iconography of a horror film.
Murder, death, blood, scary imagery, masked villains and monsters (Jason Vorhees, Freddy Krueger)

An advert that uses intertextuality (how?)



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