Brand Identity // Magazine Industry

Brand Identity is how a business wants to be perceived by consumers and how it presents itself.

Industry Background - IPC (Time Inc. U.K.)

Since its launch, Woman has competed with Woman's Own (Newnes), and woman's Weekly (Amalgamated) to be the top selling title. The three great rivals ended u as sister titles when their companies merged to become IPC. Their sales peaked in about 1959, ab about 2.6, 3.1, 1.9 million each.

In 1937,Odhams (Now IPC) opened their printing plant in Watford, Herts with Speedry Gravure Process for colour printing. Woman launched weekly in June with low cover price, 2d for a full-colour magazine, Within a year, the title was selling 500K copies a week.


IPC Research:

IPC - The International Publishing Corporation
Formed in 1963 (Became mainstream)
They are linked to the Mirror group.
They are a large mainstream organisation, though they used to be independent when they first started, before merging and becoming IPC.
Three independent magazines formed to create IPC.
This is a media conglomerate.
They own the current titles:
Country Life, The Field, Shooting Times, Shooting Gazette, Sporting Gun, Horse & Hound, HORSE, Eventing International, Boat Industry (IBI), Practical Boat Owner, Yachting Monthly, Yachting World , SuperYacht Business, Motor Boat & Yachting, Motor Boats Monthly, Rugby World, World Soccer, Golf Monthly, New Musical Express (NME), Uncut, Cycling Weekly, Cycling Active, Cycling Sport, Mountain Bike Rider, VolksWorld, Decanter, Amateur Photographer, What Digital Camera, Amateur Gardening, Angler's Mail, TrustedReviews, Marie Claire, InStyle (UK Edition) Look, Woman & Home, Feel Good Food, Feel Good You, Essentials, Ideal Home, Homes & Gardens, Livingetc, Country Homes & Interiors, 25 Beautiful Homes, Beautiful Kitchens, Style at Home, Wallpaper*, Teen Now, Woman, Woman's Own, goodtoknow Recipes, Woman's Weekly, Pick Me Up!, Chat, Chat - It's Fate, Chat Passion, Now, What's On TV, Soaplife, TV & Satellite Week, TV easy, TVTimes, Uncut, NME



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