Jordan's Media Blog

Synergistic Convergence Convergence - This is when two separate industries merge into one, such as the video industry and music industry combining to make music videos. Synergy - Where the interconnectedness of media products leads to a result of more of the sum of its parts. Benefits of synergy: You can target more than one audience at once with synergy, as it allows more audiences to be brought in. Music Video Vs Cinema Music Video: Shorter length (5-10 minutes) Free Advertisement Cinema: Longer in length Have to pay to watch More dialogue More marketing Higher budgets (Due to length) Aspects of Postmodernism  Distrust of form, convention and established conventions 'Style over substance' Lack of distinction between 'low' and 'high' culture De-emphasis of temporal continuity; many different time periods referenced Distrust of all encompassing metanarratives Emphasis on surface readings over deeper analysis Celebration of consum

Needs a narrative, but it doesn't need a story. Key Terms Beck - Loser: Grungy, processed, lo-fi, distorted, cuts between B&W and colour, random clips throughout, warm, grainy. Aphex Twin - Come To Daddy:  Dirty, distorted, very cold, surreal, special effects used, real life parts of the video are clean, the T.V. scenes are very distorted