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Judith Butler / Bell Hooks / Van Zoonen

Gender Performativity (Judith Butler) Identity is a performance - it is constructed through a series of acts and expressions that we perform every day. While there are biological differences dictated by sex, our gender is defined through this series of acts. These may include the ways we walk, talk, dress, etc. Therefore, there is no gender identity behind these expressions of gender. Gender performativity is not a singular act, but a repetition and a ritual. It is outlined and reinforced through dominant patriarchal ideologies. Feminist Theory (Bell Hooks) Feminism is a struggle to end the patriarchal oppression and the ideology of domination, and that the position of the underrepresented is by class and race as well as gender. Constructs of Masculinity: (Van Zoonen) Movement Silence and impassivity Strength, muscularity, and aggression Competition - males as gladiators or combatants Constructed more through to intra-diegetic gaze - the ways that that they are looked a...
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Charity Advert - Care Drink Advert

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This advertisement is a charity advert for clean drinking water, made for the charity 'care'. The advert uses a problem people in first world countries are more familiar with and uses this to highlight and present a problem which is bigger in third world companies. The bold title (which stands out from the rest of the poster) reads "Five-year-old Elsa has a drink problem. Audiences in a first world county such as the U.K. will immediately associate this with an alcohol based drink problem, this is something that is very prevalent in advertising in the U.K. The fact that this is a child with a drinking problem furthers the idea that a child can have a drinking problem. This creates sympathy for the child, and therefore the problem, making them more likely to donate to the cause. The image on the advertisement shows what we can assume is Elsa holding a container of dirty water. We can also assume that this is the water that she drinks daily, this shows the audience the...
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Adbusters Magazine

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Adbusters is a niche magazine aimed at a small target audience that are typically considered to be 'self aware'. Adbusters set text: Adbusters // Post - West Published 6 times a year since 1989. Set edition: May / June 2016. Price: £10.99. Circulation 120,000 readership. Genre: Independent / campaigning / culture jamming Subtitle: 'Journal of the mental environment' Based in Vancouver, British Columbia, Canada, Adbusters is a no for-profit magazine fighting back against the hostile takeover of our psychological, physical, and cultural environments by commercial forces. Culture Jamming: The practice of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. ADBUSTERS Cover analysis: I think that this cover portrays a sense of danger. This is because of the man on the front wearing traditional military gear. This, paired with the look of anger on his face an...
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