Barthes - Post structuralist Structuralism - Media products have an underlying structure, knowing this helps us analyse the meaning behind them. A fundamental way we make sense of media products and our lives in general is through binary oppositions, two diametrically opposed concepts that end up defining each other. The way that these are used by producers in narratives demonstrate their ideological significance. Semiotics - Media produts communicate complex meanings to their audiences through a range of visual and technical codes. These can all be divided into different hermeneutic, proairetic, symbolic, and referential codes (speaking broadly). After years of codes being repeated, the meaning behind them becomes generally agreed upon by society, much like a stereotype. This can also be cultivation. Benefits of Diametric Oppositions: Establish a clear narrative Accentuate a character's personality Create conflict for the audience Establishes clear ideological pers...
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