Hypodermic Needle

Albert Bandura

If you play too many video games, watch too much t.v. or youtube you can become more subjective to different ideologies. The theory states that audiences are passive, able to be 'injected' with an ideology.


Comments

Post a Comment

Popular posts from this blog

Judith Butler / Bell Hooks / Van Zoonen

Gender Performativity (Judith Butler) Identity is a performance - it is constructed through a series of acts and expressions that we perform every day. While there are biological differences dictated by sex, our gender is defined through this series of acts. These may include the ways we walk, talk, dress, etc. Therefore, there is no gender identity behind these expressions of gender. Gender performativity is not a singular act, but a repetition and a ritual. It is outlined and reinforced through dominant patriarchal ideologies. Feminist Theory (Bell Hooks) Feminism is a struggle to end the patriarchal oppression and the ideology of domination, and that the position of the underrepresented is by class and race as well as gender. Constructs of Masculinity: (Van Zoonen) Movement Silence and impassivity Strength, muscularity, and aggression Competition - males as gladiators or combatants Constructed more through to intra-diegetic gaze - the ways that that they are looked a...
Read more

Adbusters Representations

Image
 (350PPM is a company that wishes to reduce the CO2 in the atmosphere to 350ppm from 400ppm (Parts Per Million)  ) This image subverts the typical identification of gender through the use of an androgynous person. This can be clearly seen in the image with the person seemingly showing a lack of gender. I think that this subverts stereotypical gender notions because the person in the image isn't sexualised, nor does it objectify the person in the image. I also think that the person in this image subverts typical gender norms by not conforming to a typical male or female look. They have an incredibly symmetrical face, including the hair looking completely mirrored. Notably, they also have no eyebrows, which are usually a stereotypical and defining feature between male and female. Males typically have thicker eyebrows, while female eyebrows are more elegant and refined. This image features a group of people, supposedly workers or refugees, behind barbed wire, screaming. Th...
Read more

Adbusters Magazine

Image
Adbusters is a niche magazine aimed at a small target audience that are typically considered to be 'self aware'. Adbusters set text: Adbusters // Post - West Published 6 times a year since 1989. Set edition: May / June 2016. Price: £10.99. Circulation 120,000 readership. Genre: Independent / campaigning / culture jamming Subtitle: 'Journal of the mental environment' Based in Vancouver, British Columbia, Canada, Adbusters is a no for-profit magazine fighting back against the hostile takeover of our psychological, physical, and cultural environments by commercial forces. Culture Jamming: The practice of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. ADBUSTERS Cover analysis: I think that this cover portrays a sense of danger. This is because of the man on the front wearing traditional military gear. This, paired with the look of anger on his face an...
Read more