We can make sense of Zoella through binary oppositions, and conflict. Zoella is hyper-real, she has a persona which is larger than life. A constructed text, such as Zoella, can be quite ambiguous because we don't know what is or isn't real. Simulation is no longer that of substance.It is the generation by models of a real without origin or reality: A hyperreal. Zoella, much like many other vloggers, is based on a mode of constant hyperreferentiality and is impossible to understand without an intimate knowledge of Barthesian referential codes. Liesbet Van Zoonen: Gender is constructed through codes and conventions of media products, and the idea of what is male and what is female changes over time. Women's bodies are used in media products as a spectacle for heterosexual male audiences, which reinforces patriarchal hegemony. Zoella is conventionally feminine, and is seen as a spectacle for heterosexual male audiences, as the camera is always focused on her ...
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