Jordan's Media Blog

KEY THEORY 6 - STUART HALL (REPRESENTATION & RECEPTION) Representation - The ways in which a media product constructs the world and aspects in it, including social groups, individuals, issues and events. LINDOR CHOCOLATE In what ways is Lindor brand chocolate represented in this advert? Lindor is luxury and the best chocolate. Purity is represented by her white clothes and sheets. Red packaging is seen at the end, suggesting love and passion. In what ways do technical elements construct this representation? Slow motion, fade in and out. They make the chocolate seem more luxury because it shows the chocolate melting. Woman has her eyes closed, suggesting that she is relaxed by the chocolate. Or she is dreaming of chocolate. What are the potentials ideological consequences of this advertisement? Could be mislabeled as only for women. The advert is seen as feminine. NFL SUPERBOWL What groups are represented in this commercial break? Stereotypical groups are shown. Th

WHAT IS IT? When exploring a media product, it is essential to consider the complex negotiation that takes place between the producer, the audience, and the product itself. Producers are keen to use specific representations and modes of address in order to ensure that their audiences decode their creation in exactly the right way. They need to make sure that the audience 'gets' the advertisement. KEY THEORY 17 - STUART HALL - RECEPTION  PREFERRED READING  - The 'right' reading of a text, which can be enforced by positioning. This concept has to be approached carefully: Often texts intentionally have multiple meanings and readings, audiences can potentially get whatever they want out of any media text. Hall set audience response into three groups. These can help us to understand whether or not an audience sticks to the preferred reading, or if they decide to make their own decision as to how to decode text. DOMINANT READING: The audience agrees with the

Audience Groupings And Identification COMPONENT 1 SECTION A Analysing media language and representation. Tide Advert Kiss Of The Vampire Poster WaterAid A/V Advert COMPONENT 1 SECTION B Analysing media industries and audiences. Tide Advert WaterAid A/V advert (This section only applies to advertising) WHY IS AN AUDIENCE NEEDED IN MEDIA STUDIES? Media needs an audience because without an audience, the media serves no purpose and therefore would not exist. Audience is essential in media studies. We, as consumers, are targeted and positioned according to our culture, class, gender, ethnicity etc. PRIMARY AUDIENCE: A particular Group at which a product such as a film or advertisement is aimed at. SECONDARY AUDIENCE: The secondary audience is viewers who fall outside the primary demographic, but still want to buy or consume the product. BREAKING DOWN AUDIENCES: Gender Age Location Class / Social Status DEMOGRAPHICS - Social Status / Class A - Uppe

KISS OF THE VAMPIRE - A Textual Analysis This poster falls under the horror genre, more specifically the Monster Horror and Gothic Horror genre. This movie came out in 1963, this was the same time that Hammer Horror films (In which this film is part of) and the Universal Monster Horror films were popular and prevalent in popular culture. Notably, Vampire films were a very common sub-genre, with films such as Dracula, Nosferatu, Curse of the Vampire and others being very popular. The paradigmatic nature of horror films is very easy to replicate because of the key conventions that are very commonly seen in the horror genre. As Gothic Horror was very common at that time, many Gothic conventions are seen here too. The most common of these Gothic conventions are the gloomy lighting, which in this case, drapes over the poster like a cloud. Commonly seen tropes in the Gothic genre are the dark, evil lair that acts as a base for the main villain, as well as the caped villain often seen

This advertisement is a charity advert for clean drinking water, made for the charity 'care'. The advert uses a problem people in first world countries are more familiar with and uses this to highlight and present a problem which is bigger in third world companies. The bold title (which stands out from the rest of the poster) reads "Five-year-old Elsa has a drink problem. Audiences in a first world county such as the U.K. will immediately associate this with an alcohol based drink problem, this is something that is very prevalent in advertising in the U.K. The fact that this is a child with a drinking problem furthers the idea that a child can have a drinking problem. This creates sympathy for the child, and therefore the problem, making them more likely to donate to the cause. The image on the advertisement shows what we can assume is Elsa holding a container of dirty water. We can also assume that this is the water that she drinks daily, this shows the audience the