Ideology - The beliefs and values of a media product.

Dominant Ideology - The set of ideas or culture that is most common or widely accepted in a society. The dominant ideology can change over time.


Comments

Post a Comment

Popular posts from this blog

Adbusters Representations

Image
 (350PPM is a company that wishes to reduce the CO2 in the atmosphere to 350ppm from 400ppm (Parts Per Million)  ) This image subverts the typical identification of gender through the use of an androgynous person. This can be clearly seen in the image with the person seemingly showing a lack of gender. I think that this subverts stereotypical gender notions because the person in the image isn't sexualised, nor does it objectify the person in the image. I also think that the person in this image subverts typical gender norms by not conforming to a typical male or female look. They have an incredibly symmetrical face, including the hair looking completely mirrored. Notably, they also have no eyebrows, which are usually a stereotypical and defining feature between male and female. Males typically have thicker eyebrows, while female eyebrows are more elegant and refined. This image features a group of people, supposedly workers or refugees, behind barbed wire, screaming. This is
Read more

Judith Butler / Bell Hooks / Van Zoonen

Gender Performativity (Judith Butler) Identity is a performance - it is constructed through a series of acts and expressions that we perform every day. While there are biological differences dictated by sex, our gender is defined through this series of acts. These may include the ways we walk, talk, dress, etc. Therefore, there is no gender identity behind these expressions of gender. Gender performativity is not a singular act, but a repetition and a ritual. It is outlined and reinforced through dominant patriarchal ideologies. Feminist Theory (Bell Hooks) Feminism is a struggle to end the patriarchal oppression and the ideology of domination, and that the position of the underrepresented is by class and race as well as gender. Constructs of Masculinity: (Van Zoonen) Movement Silence and impassivity Strength, muscularity, and aggression Competition - males as gladiators or combatants Constructed more through to intra-diegetic gaze - the ways that that they are looked a
Read more

Representation Of Zoella

https://www.youtube.com/playlist?list=PLwmklcLO2MyADUNxeOyha0EMBjr6OKpeP Zoella Full Collaboration Playlist ( 78 Videos) Joe Sugg / ThatcherJoe - White, Straight SprinkleofGlitter - White, Straight Fleur De Force - White PointlessBlog - White AThriftyMrs - White Marcus Butler - White Tanya Burr - White 'Jim' - White, Straight Alfie Deyes - White, Straight Joey Graceffa - White, Straight Troye Sivan - White, Straight DailyGrace - White, Straight BabyGlitter - White, Straight Miranda Sings - White, Straight Caspar Lee - White, Straight Gabby - White, Straight Tyler Oakley - White, Gay The potential impact on audiences of any absent representations (what stereotypes / dominant ideologies is this representation fuelling?) Does Zoella subconsciously associate beauty deals with specific ethnic groups for her audience? How do those representations or 'absences' reinforce 'otherness' according to Stuart Hall? Within the selections of the video
Read more