Straight Outta' Compton
Traditional Marketing:
Teasers:
>Trailers
>Posters
>Billboards
Websites:
>Interactive
>Visual
>Links to social marketing
Social Marketing:
Making fake accounts to market the film
Blair Witch:
A website was made to make it look like a real myth that was currently being investigated. People believed that teens had actually gone missing.
Producers thought it was a real documentary.
Police officers were being called about the missing filmmakers.
Pictures and sound-bytes were slowly released.
This is viral marketing.
Press Marketing:
Allowing the press access to your set or pre-release images of characters will encourage them to make . a main feature from the film.
Magazines will offer a variety of covers when a blockbuster film is released, could persuade fans to buy more than one copy of the films.
PR Stunts:
Unexpected event that happens in public, generates a lot of buzz and gets people talking.
Fan Created Marketing:
Could be through their own
>Websites
>Forum
>Twitter feeds or Facebook pages
>Fan fiction
>Fan made merchandise
>Fan made posters
POSSIBLE ISSUES FOR THOSE IN CHARGE:
It is in actors contracts that they must appear as a particular size on the poster, or their names must be in a specific position on the poster.
If the film is in a franchise the ideas need to be fresh.
Straight Outta Compton was produced by Legendary Pictures, who entered into partnership with Universal Pictures (The distributor) in 2014.
Universal is owned by NBC Universal, a Comcast company.
It is essential to note the film was produced and distributed by a major, vertically integrated film studio that is part of a media conglomerate is significant in terms of funding, possibilities for cross promotion and reaching a global audience.
Genre Conventions
Rap music, violet, fire in the video. Territorial (seen by Compton being outlined on the maps).
Representation
All of the police officers were white, and everyone rapping and associated with the rappers were black. The police officers were portrayed as racist, arresting most of the gang for hanging around. The rappers were seen as a mob of sorts, as they all walk in a group and there is fire around them, they push over bits of metal.
Debates
Compton is seen as a violent place, and as the band is seen hailing from Compton, people may not like their music because they immediately associate it with violence. People may not have agreed with the music because they don't like the attitude to the police.
Teasers:
>Trailers
>Posters
>Billboards
Websites:
>Interactive
>Visual
>Links to social marketing
Social Marketing:
Making fake accounts to market the film
Blair Witch:
A website was made to make it look like a real myth that was currently being investigated. People believed that teens had actually gone missing.
Producers thought it was a real documentary.
Police officers were being called about the missing filmmakers.
Pictures and sound-bytes were slowly released.
This is viral marketing.
Press Marketing:
Allowing the press access to your set or pre-release images of characters will encourage them to make . a main feature from the film.
Magazines will offer a variety of covers when a blockbuster film is released, could persuade fans to buy more than one copy of the films.
PR Stunts:
Unexpected event that happens in public, generates a lot of buzz and gets people talking.
Fan Created Marketing:
Could be through their own
>Websites
>Forum
>Twitter feeds or Facebook pages
>Fan fiction
>Fan made merchandise
>Fan made posters
POSSIBLE ISSUES FOR THOSE IN CHARGE:
It is in actors contracts that they must appear as a particular size on the poster, or their names must be in a specific position on the poster.
If the film is in a franchise the ideas need to be fresh.
STRAIGHT OUTTA' COMPTON
Straight Outta Compton was produced by Legendary Pictures, who entered into partnership with Universal Pictures (The distributor) in 2014.
Universal is owned by NBC Universal, a Comcast company.
It is essential to note the film was produced and distributed by a major, vertically integrated film studio that is part of a media conglomerate is significant in terms of funding, possibilities for cross promotion and reaching a global audience.
Genre Conventions
Rap music, violet, fire in the video. Territorial (seen by Compton being outlined on the maps).
Representation
All of the police officers were white, and everyone rapping and associated with the rappers were black. The police officers were portrayed as racist, arresting most of the gang for hanging around. The rappers were seen as a mob of sorts, as they all walk in a group and there is fire around them, they push over bits of metal.
Debates
Compton is seen as a violent place, and as the band is seen hailing from Compton, people may not like their music because they immediately associate it with violence. People may not have agreed with the music because they don't like the attitude to the police.
TRAILER
Gang imagery is seen (crips and bloods from their coloured bandanas)
Typical police brutality seen. Police with riot gear, guns, riot shields and masks. Holding down the members of N.W.A.
The film shows the origin of the band,
Film shows the real events, a major part of American music history.
Familiar conventions: duration, green disclaimer board, use of production logos, intertitles, music, condensing the film to show dramatic scenes, and establish narrative, expectation including a three act structure.
Absence of conventions: No cheesy voiceover (more personable), no specific release date (coming soon).
Identification with protags in the trailer, audiences are encouraged to align with the artists with hip hop artists.
Star appeal, they represent already famous people
Logo, the Straight Outta Compton logo is already a popular one, this may attract people who recognised it.
MARKETING
"The World's Most Dangerous Group"
Black and white poster.
All the members on the front, walking in a straight line.
The most popular members (Dre, E, Ice) are on the op line, with Ren and Yella on the lower line.
Media link at the bottom of the webpage.
Gritty textures on the website
Lyrics
NFL gear was common wear, Seattle Seahawks, Oakland Raiders
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