Commodity Fetishism

Commodity Fetishism


Commodity fetishism is the process of ascribing magic 'phantom-like' qualities to an object, whereby the human labour required to make that object is lost once the object is associated with a monetary value for exchange. - Patricia Louie


Article: Save The Planet, Kill Yourself

Elements of Media language
Layout and Design
Positioning of headline, standfirst, pull quotes / sidebars columns, images
The headline takes up most of the first page, it is at a skewed angle, and some of it goes off of the page. There are no images on this article, and all of the text in the article is

Font size, type, colour etc


Images / photographs


Mise-en-scene


Anchorage of images and text


Language (headline, standfirst, copy, captions)


Mode of address


Specific devices


Subject-specific lexis


Narrative established 

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