Key Definitions // REPRESENTATION

Stereotypical: Typical labels that can be assigned to a group that are seen as very common, an example as this could be seeing all woman as people who are made solely to serve around the house and act as property to a husband.

Conforms: Conformation is when someone adheres to rules completely. An example of this could be someone conforming to societal rules, such as dressing 'smart' in a fancy restaurant could be seen as conforming to the rules.

Subverts: Subverts is when something is avoided or defied purposefully.

Objectification: When someone or something is seen solely as or treated as an inanimate object.

Sexualisation: Sexualisation is when someone or something is seen as a sexual object.

Hegemony: The control of one group over a group through non-dominant methods and coercion.

Patriarchal Hegemony: A practice that legitimizes men's dominant position in society and justifies the subordination of women, and other marginalized ways of being a man.

Challenges (Verb): Representations can be challenged, or a challenge an ideology.

Fetishisation: To be excessively or obsessively devoted to an object. To fetishise doesn't have to be sexual though it usually is. Inanimate objects can be fetishised, like products. (Nike Macklemore song).

Symbolic annihilation: When one group of people (gender, ethnicity, sexual orientation) are not represented at all in a piece of media.

Scopophilia / Voyeurism: Sexual pleasure derived chiefly from watching others when they are naked or engaged in sexual activity. (Voyeurism is when they do not know they are being watched).

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