Surrealism // Essay Structure
Surrealism is a cultural movement in the 1920's which is best known for visual artworks. they were trying to distort reality in a dream like setting. This can also be called 'Super Reality'.
Artists painted unnerving illogical scenes with photographic precision, created strange creates and developed paining techniques that allowed them to fully express themselves. This therefore creates an absolute reality, or a super reality.
How to structure an essay:
1). Read the question. Identify the key terms.
2). Gut reaction - What is my opinion? Create an argument.
3). Plan - Plan out the answer.
4). Introduction - CDA.
5). Paragraphs - PEA.
6). Conclusion - Opinion and wrap up.
Wednesday 7th February Media Mock Exams
How are representations of ethnicity constructed?
A fairly stereotypical view on ethnicity is placed on this advertisement. The advertisement itself is a parody on a high-design fashion brand named Christian Louboutin. This advertisement features a person of African descent wearing handmade shoes, out of bottles and fabrics. This could show a binary opposition in the sense that an impoverished African person with homemade shoes is being displayed as an advert for an expensive, first world country brand. This juxtaposition is striking to the reader in a sense that it is unexpected and brings sense to a new issue by using ideas of similarity with the handmade shoes.
How do these representations reflect the industry context / ideology of Adbusters?
These representations show that Adbusters takes a stand against the real issues of the world through hard striking adverts, often fuelled by culture jamming. This can be especially seen in this advertisement because it
How is the audience positioned in relation to these representations?
How can Stuart Hall's ideas be applied to these pages?
Loubouton logo is juxtaposed with the image of a black person's feet in shoes / flip-flops made from two squashed plastic bottles and tied together with pieces of ragged material to communicate an anti-consumerist ideology.
Representations of ethnicity - Black person wearing makeshift shoes, standing on parched earth, connotations of poverty and drought / famine in a developing country. (Familiar representation from charity advertising campaigns and television news reports).
Hall's theory could be applied here -the construction of stereotypical of ethnicity, a sense of 'otherness' but to make a specific political and economic point about the inequality of power, reflecting Adbusters anti-capitalist stance.
Postcolonial theory would also be relevant here, although it is not specifically identified as a theory for this topic, as the magazine is clearly drawing attention to racial hierarchies and binary oppositions (between the west and developing countries, and between the rich and poor.)
The tagline "red soles are always in season" is ironic because Louboutoon is famous for creating shoes with red soles, but the meaning here also refers to the feet of the person in the advert. 'Season' refers to both the fashion calendar and the situation of the person in the image who wears the same shoes all year round. The audience is positioned to reject consumerism and to understand / possibly take action against the issue of inequality.
Artists painted unnerving illogical scenes with photographic precision, created strange creates and developed paining techniques that allowed them to fully express themselves. This therefore creates an absolute reality, or a super reality.
How to structure an essay:
1). Read the question. Identify the key terms.
2). Gut reaction - What is my opinion? Create an argument.
3). Plan - Plan out the answer.
4). Introduction - CDA.
5). Paragraphs - PEA.
6). Conclusion - Opinion and wrap up.
Wednesday 7th February Media Mock Exams
A fairly stereotypical view on ethnicity is placed on this advertisement. The advertisement itself is a parody on a high-design fashion brand named Christian Louboutin. This advertisement features a person of African descent wearing handmade shoes, out of bottles and fabrics. This could show a binary opposition in the sense that an impoverished African person with homemade shoes is being displayed as an advert for an expensive, first world country brand. This juxtaposition is striking to the reader in a sense that it is unexpected and brings sense to a new issue by using ideas of similarity with the handmade shoes.
How do these representations reflect the industry context / ideology of Adbusters?
These representations show that Adbusters takes a stand against the real issues of the world through hard striking adverts, often fuelled by culture jamming. This can be especially seen in this advertisement because it
How is the audience positioned in relation to these representations?
How can Stuart Hall's ideas be applied to these pages?
Loubouton logo is juxtaposed with the image of a black person's feet in shoes / flip-flops made from two squashed plastic bottles and tied together with pieces of ragged material to communicate an anti-consumerist ideology.
Representations of ethnicity - Black person wearing makeshift shoes, standing on parched earth, connotations of poverty and drought / famine in a developing country. (Familiar representation from charity advertising campaigns and television news reports).
Hall's theory could be applied here -the construction of stereotypical of ethnicity, a sense of 'otherness' but to make a specific political and economic point about the inequality of power, reflecting Adbusters anti-capitalist stance.
Postcolonial theory would also be relevant here, although it is not specifically identified as a theory for this topic, as the magazine is clearly drawing attention to racial hierarchies and binary oppositions (between the west and developing countries, and between the rich and poor.)
The tagline "red soles are always in season" is ironic because Louboutoon is famous for creating shoes with red soles, but the meaning here also refers to the feet of the person in the advert. 'Season' refers to both the fashion calendar and the situation of the person in the image who wears the same shoes all year round. The audience is positioned to reject consumerism and to understand / possibly take action against the issue of inequality.
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