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Showing posts from January, 2019

To what extent is this influenced by economic factors?

To what extent is this influenced by economic factors? How have digital platforms changed the way we consume radio? Wind up radios Radios apps on mobile Digital radio online web browser Podcasts Car radio Anytime, anywhere Reruns of older radio shows More audience interaction and accessibility DAB and FM (FM needs a signal and can cut out, DAB doesn't) More stations on DAB (Digital Audio Broadcating) Audio Streaming - Listeners can click on a link to play a radio programme instantly over the internet. The ability for audio streaming to be accessed via the internet has added a global reach to radio output as listeners abroad can also tune in to programming. DAB Radio - A greater number of wavelengths and therefore stations are available with digital audio. The use of DAB has increased the amount of stations allowing for niche programming and also improve quality to encourage more listeners. Podcasts - Programmes are packaged and available as downloadable content on

Radio // Late Night Woman's Hour

Late Night Woman's Hour Spin Off from the long running BBC Radio 4 daily magazine programme, Woman's Hour. Late Night Woman's Hour is broadcast once a month, late at night, and is presented by Lauren Laverne and features a number of female panelists. Each episode focuses on a particular theme relevant to its female audience. LNWH: How does LNWH meet the needs of its audience? The topics and mode of address are appealing to that demographic of people with a higher cultural capital, the topics and issues brought up in the show are quite feminine. 'Late Night' within the title implies that they have the freedom to talk about more controversial topics. The show being a podcast meets the needs of the audience, as it is portable and can be listened to anywhere. Who is the target audience for this programme? The target audience for this programme is generally woman, and usually older woman young adult to middle age. These woman are generally middle to upper clas

Clay Shirky - End Of Audience //Henry Jenkins - Fandom

Fandom refers to a particular organised and motivated audience. Unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings. Fans appropriate texts and read them in ways that are not fully intended by the media producers ('textual poaching') .Examples of this may manifest in conventions, fan fiction etc/ Rather than just play a videogame or watch a TV show, fans construct their social and cultural identities through borrowing and utilising mass cultural images, and may use this 'subcultural capital' to form social bonds. Clay Shirky - End Of Audience Audiences are no longer passive: They interact with media products in an increasingly complex variety of ways.

Fallout 4 / Dark Souls III

Fallout 4: Nuclear Family, husband wife and child. Nuclear war threat, everyone goes into 'vaults'. People come into the vault, kills the protagonists significant other and take the child. Protagonist wakes up and ventures out to look for their son. From this point onward, you can either choose to follow the main story line, provoking a linear game, or use it as a sandbox and join factions and do side-quests, provoking a non-linear gameplay style. Post-Apocalyptic, action adventure As an audience, you play the protagonist and can choose dialogue options, who to talk to and what quests you choose to do. The game is quite mainstream with a mass appeal, but there are essentially niche gameplay elements that appeal to fans of the Fallout series. The preferred reading of the game is that war is bad Dark Souls 3: Dark Souls is a mostly linear franchise, the games focus on a main story line. There is a clear narrative structure within the game, and it follows on loosely from t

Assassin's Creed Liberation

Published by Ubisoft in 2012 for the Playstation Vita, with a subsequent HD re-release for Playstation 3 and Xbox 360 How does the trailer for Assassin's Creed Liberation target a specialised and a generalised audience? Some of the parts of the trailer are supposed to feel cinematic and appeal to a wider audience who want a more cinematic experience - something that appears in the Uncharted games. There is a strong narrative within the game and trailer about colonialism Fans of the original version of the game will appreciate some of the more technical aspects, such as the HD remaster for newer and more popular consoles As this is the third entry into the series, the specialised audience aka fans of the previous games will already recognise some aspects of the games (hidden blades etc) Black female protagonist, this can appeal to more female audiences, ethnic audiences, and general progressive audiences, this also makes the trailer quite unconventional because it goes agains

Video Game Industry

Interactivity with consumers - Playing the game Huge expenditure of resources - A lot of money goes into games, marketing, employees, sound design, graphics A much higher recommended retail price Significantly longer length - a video game lasts longer than a film A dedicated core target audience Some games are developed for specific hardware (console exclusives), some are released multi-platform All of these points can be debated.

Component One Section B: Industry and Audience

The videogame industry is a specialised industry. History of Video Games: The typical definition of 'video game' is a video signal being transmitted to a cathode ray tube (CRT Television for example). There are main categories or the original videogames from the 1950's Training and Instructional Programs (like flight or war simulators), research programs, and demonstration programs. It is very difficult to pinpoint the exact first video game because many were being produced at the same time, and all of these use the original technical term. The first 'video games' were just basic coding feats achieved by computer scientists and M.I.T. students, these were games like digital chess, tic tac toe. Spacewar! - First widely available video game, was a simple game and does exactly what it says on the title. The first released home console was the Magnavox Odyssey In 1972 arcade games became more and more popular, Pong being one of the first and most popular arcade

Back to Basics: Semiotic / Textual Analysis

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Semiotics - Semiotics is te study of signs and symbols. Every aspect of  a media product is a sign, whether it is a shot type, camera angle, graphic, font, sound effect, or any other part of media language. o, semiotic analysis is pointing out what the different parts of a media product mean. Most exam marks come from semiotic / textual analysis. What is it? What does it mean? Why was this encoded? How does the audience interprets this? What effect does this message have on the target audience // the group being represented? L'oreal Advert - Dennotations Paris Red Woman Free Conditioner - Giveaway Bottle White Gold ribbon Slogan Lipstick Flowing hair Expert -premium product L'oreal Advert - Media Language Red Background - Setting Young Woman - Mid-Shot Palm of hand outstretched - Gesture Because You're Worth It - Slogan and Direct Address Ring, Lipstick, Makeup - Mise-En-Scene The Expert For Damaged Hair - Text / Lexis Red and White Bottle - Pr