Clay Shirky - End Of Audience //Henry Jenkins - Fandom

Fandom refers to a particular organised and motivated audience. Unlike the generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meanings.

Fans appropriate texts and read them in ways that are not fully intended by the media producers ('textual poaching').Examples of this may manifest in conventions, fan fiction etc/

Rather than just play a videogame or watch a TV show, fans construct their social and cultural identities through borrowing and utilising mass cultural images, and may use this 'subcultural capital' to form social bonds.

Clay Shirky - End Of Audience

Audiences are no longer passive: They interact with media products in an increasingly complex variety of ways.

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