Folk Pop

Music Video Conventions:
Some form of showing something off (Money, clothes, cars, women)
Cinematography
Themes
Narrative
3-5 minutes


Riptide subverts these expectations because it opposes quite a lot of conventional music video features, this can be most notably seen in showing something off. While some music videos, especially for rap and pop songs, like to show various items or possessions off, to flaunt their wealth. Riptide is a series of quick shots, and while it does build up certain themes and narratives, it isn't clear cut. The video itself is quite difficult to understand, and I think that this subverts various pop and general music video conventions.


Bon Iver - Holocene
The Dead South - In Hell I'll Be In Good Company
The Lumineers - Ophelia


A lot of these videos are quite similar due to the fact that they mainly focus on scenery, and this can be seen especially in Bon Iver - Holocene, as the video was filmed in Iceland, a place known for its scenery.

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