How Does The Trailer Target Audience? - Les Revenants

Engima codes at the start, tension
Quiet dialogue
Fast cuts
Eerie piano music
slow prog rock track
Horror elements, lights flickering
Mystery elements throughout, slight exposition
Most of the trailer is dimly light, showing horror elements
'Your deceased loved ones are back'
'What are you going to do?'
Flicker cut of the bus shows horror conventions
Many stories are shown throughout the trailer
Polysemic in terms of genre, narrative
Teens
Screaming as the bus falls
Stabbing
Burning a house down
Supernatural elements, butterfly coming out the glass
Camille in the window
Different age groups are relatable
Well known show // Quality // Stamp Of Approval from a newspaper we know "Best Drama Of The Year"
Dramatic connotations are relatable
Non-Linear (flashbacks in the past, show takes place in the present) - Targets a cult audience
Hermeneutic codes from the characters creates interest
Typical horror music trailer conventions
Non-Digetic Soundtrack
Targets fans of Mogwai
Iconography signifies genre hybridity
Daily Telegraph 'Probably the most Stylish thing you'll see on TV this year'
Editing is well paced to the music and builds tension and suspense
Narrative is character driven and is implied non=linear, targets and challenged an audience
Blends different genres, thriller, drama, horror, zombie, french poetic realism
Characters are conventionally attractive, nuclear family
Cinematography is highly technical, extreme wide angles
Targets middle class audiences, quality and arthouse avant-garde style of a cult fanbase
Links to the DVD at the end of the trailer, directly targeting audience through merchandise

How does this product attract / target its audiences? How does it construct an audience?

How does this product and its marketing appeal to its target audiences?

How can audiences interpret this product in different ways?

How does the industry that makes this product address the needs to mass and specialised audiences through targeting?


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