Media Kits

A media kit is a set of information, including various things such as contact information and statistics. They are usually seen and given out at launch events or business conventions. The purpose of a media kit is to appeal to a journalist to potentially write an article about them, using information from the media kit. The kit itself acts as a basis of information, it has everything required for a journalist to use statistics in an article. They appeal to audiences through the use of graphics and sometimes offering free samples of the product that they are selling. They can also include images which a journalist would obviously need to put in an article, as well as other contact information that gives the journalist a need to write a piece on it, say if it was the next big piece of technology.


The Vogue media kit portrays the Vogue brand as the 'essential' fashion brand, it does this by using comparisons to the other high fashion magazines, such as Elle or Harper's Bazaar. The colours used in this media kit are very low key, using light colours such as white and a cream rose / pink colour throughout. The pages are separated through the different categories that they offer, such as the print magazine, the online variant, and the different services that they offer. There are a lot of images in this media kit, mostly taken from the magazine, they involve a lot of models, which stays true to the brand name. The Vogue logo itself is present on every page, which enforces its strong brand identity seen here, which is important because a media kit needs to show off the brand to its highest potential. Also seen in this media kit is the use of a quite modern, sans serif font. This font, in comparison to the serif logo, makes up most of the headlines and main body text of the media kit, it looks professional and again, bolsters the brand identity of Vogue. The font also uses bold and light variants of the typefaces in order to emphasise certain words, or key statistics.