Persona Synthesis

How does this advert target audiences?
Direct Adress
Based in reality
Enigmatic codes


What techniques are used to promote Humans?
Lists boring human tasks, shows the synth doing them
Starts like a fake advert for a brand
As it is presented as a real advertisement, it parallels real life and creates interest
Quite sinister, which alludes to the plot of the show


Channel 4:

They're a public based service, they provide shows by buying them and broadcasting, instead of producing their own (like the BBC would). This means that there are adverts in between broadcasts. Due to purchasing shows, there are also a lot of re-runs of shows during the day. Initially 100% funded by advertising

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