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Judith Butler / Bell Hooks / Van Zoonen

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Oasis / POM Advertisements

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Oasis Advertisement Oasis presents a realistic and cynical view of advertising, while still using traditional advertising tactics. This poster tells the viewer basic facts (This advertisement was ran in the summer). It tells the user quite frankly that they have to sell a certain amount of bottles of Oasis. With this, they are not being deceptive (seemingly) because they are poking fun at the advertising industry by being so blunt with their marketing. I think that this is effective because there is supposedly no deeper meaning or symbolic code behind this advert - on the surface. Many people who feel that they are too smart to be fooled by advertisements may fool for this one based on the fact that it appears to nudge the viewer and say 'Hey, we aren't like other brands with their deceptive marketing' where in actual fact, if a consumer buys a product because of this advert then they are still buying the product, which is what Oasis wants. This poster is also laid ...
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Adbusters Magazine

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Adbusters is a niche magazine aimed at a small target audience that are typically considered to be 'self aware'. Adbusters set text: Adbusters // Post - West Published 6 times a year since 1989. Set edition: May / June 2016. Price: £10.99. Circulation 120,000 readership. Genre: Independent / campaigning / culture jamming Subtitle: 'Journal of the mental environment' Based in Vancouver, British Columbia, Canada, Adbusters is a no for-profit magazine fighting back against the hostile takeover of our psychological, physical, and cultural environments by commercial forces. Culture Jamming: The practice of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. ADBUSTERS Cover analysis: I think that this cover portrays a sense of danger. This is because of the man on the front wearing traditional military gear. This, paired with the look of anger on his face an...
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