Targeting and Maintaining Audiences
Breaking down target audiences:
Age
Gender
Nationality
Location
Sexuality
Demographic
Psychographic
Socio-economic
Occupation
Hobbies
Middle class, very British / white from the food and the dressing gowns. They eat cereal from boxes. Typical iconography of a popular demographic. They are generally mainstreamers, with the exception of Mattie, who doesn't like the idea of Synths as a whole. Suburban Nuclear Family household.
Establishing shot shows the family, this goes into a slow pan of the breakfast table, an inherently middle class image. Polysemic readings - funny and creepy, hints at future situations - 'We should throw a part for the dishwasher, its been working for years', shows Anita as a slave, akin to a basic household appliance.
Closeup of Laura's face establishes her dislike of Anita. This is relatable for the target audience, who would debate whether to get a household worker (or a Synth, in this case).
High-key lighting, connotations of wealth and comfort - an aspirational and achievable situation for a middle class audience.
Mise-En-Scene of the breakfast table "This is what breakfast is supposed to be like", quite patronising to Laura, hyperreality to the people who aren't middle class. Cups of tea are very British and anchors the location. PJs and loungewear, except from Anita in her default worker garments, the scene itself is intertextual to typical chaotic British sitcoms, such as Outnumbered, Anita alleviates the stress and creates juxtaposition within the conventional scene.
Age
Gender
Nationality
Location
Sexuality
Demographic
Psychographic
Socio-economic
Occupation
Hobbies
Middle class, very British / white from the food and the dressing gowns. They eat cereal from boxes. Typical iconography of a popular demographic. They are generally mainstreamers, with the exception of Mattie, who doesn't like the idea of Synths as a whole. Suburban Nuclear Family household.
Establishing shot shows the family, this goes into a slow pan of the breakfast table, an inherently middle class image. Polysemic readings - funny and creepy, hints at future situations - 'We should throw a part for the dishwasher, its been working for years', shows Anita as a slave, akin to a basic household appliance.
Closeup of Laura's face establishes her dislike of Anita. This is relatable for the target audience, who would debate whether to get a household worker (or a Synth, in this case).
High-key lighting, connotations of wealth and comfort - an aspirational and achievable situation for a middle class audience.
Mise-En-Scene of the breakfast table "This is what breakfast is supposed to be like", quite patronising to Laura, hyperreality to the people who aren't middle class. Cups of tea are very British and anchors the location. PJs and loungewear, except from Anita in her default worker garments, the scene itself is intertextual to typical chaotic British sitcoms, such as Outnumbered, Anita alleviates the stress and creates juxtaposition within the conventional scene.
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