Vance Joy - Riptide

The video is literal in a sense that every shot corresponds to the lyrics in the video. "I was scared of dentists and the dark, the shot shows a scared woman at a dentists as the shot cuts to black. This is true for every shot in the music video. The shots are edited together in a fast fashion, each scene only lasting a few seconds each. There are a few main different types of shot, such as something being placed in a shot, a panning shot, the woman singing, and people being dragged away. A lot of the shots either end up dark or cut away. There are a few ideas throughout this video, such as the woman singing starting off with near perfect makeup, and it all starting to smudge as the music continues, ending up as a mess. As well as this, there is an overarching theme of someone 'escaping' and running away, to 'the riptide'. The woman starts singing the words wrong.

Horror theme: Ouija Board, people being dragged away, hands being pulled out of shots, under doors and beds.

Social / Cultural References: Non linear timeline, there is a lack of temporal continuity, it looks to be set around the 70s / 80s.

Carries a lot of hermeneutic codes.

Hard to follow in some places, breaks the rules with its quick cuts. This shows a lot of postmodernist ideas.

Production Context:
Joy is an Australian singer-songwriter, signed to Atlantic (Subsidiary of Warner), the genre is indie folk-pop. Riptide was Vance Joy's first single to be released in the USA, following his debut EP. It became a platinum selling single. The video was directed by Dimitri Basil and Laura Gorun and has had nearly 200mil on youtube.



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