Jordan's Media Blog

N.W.A. Straight Outta Compton & I, Daniel Blake C1SB Is in reference to Industry. Advertising, Newspaper Industries, Video Games, Radio, Film How effective is the regulation in the film industry ? Film Regulation -  Not Effective Sonia Livingstone / Peter Lunt - Increasingly difficult to regulate digital content. Curran & Seaton - Power and monopolies. Knee Jerk Reaction - Regulation in the film industry is ineffective due to the increasing power of monopolies and large corporations that control and monitor the market themselves, as well as the advent of digital technologies making the market and industry harder to regulate.  Plan -  Key Terms: Regulation BBFC - British Board of Film Classification Conglomerate Multinational Livingstone and Lunt Currant and Seaton Power Monopolies Ineffective Regulation Horizontal Integration Vertical Integration Genre Celebrity Context: Straight Outta' Compton - Produced by Leg

Component One Section B Component One Section B is just audience. This can be advertising, newspaper industries, video games, radio, and film. The question will be focused on audience and will be up to a maximum of 20 marks. " Explore how advertisements target their audiences " In terms of advertisement, this will only be applicable to Tide and Water Aid For 20 Marks, talk about both. Kiss Of The Vampire will not be in Component One Section B Knee Jerk Reaction - How do Tide and Wateraid target audiences? Tide - Makes the audience feel left out, and behind on the times if they don't purchase Tide. This is done through visuals and media language Wateraid - Targets audience through guilt toward not savouring the rain we get in first world countries (Specifically U.K.). Point of charity adverts is to appeal to people's inner insecurities that they aren't helping out enough.  Both Tide and Water Aid advertisement are encoded with ideo

Component 1 Section A Comparing a text we've studied with an unseen text. Advertising, music video, or newspaper industries. Media language and representation - Textual analysis "How do these adverts reflect the sociohistorical context of the time they were made?" [30] Tide & Queen of Outer Space Kneejerk Reaction - Both heavily feature beauty standards of the time. The Queen of Outer Space is in the image of Marilyn Monroe. Sexualised. Tide is more stereotypical of the times (end of 50s start of 60s). The women in the Tide advert are domestic and quite plain - QOS has a 'Queen' and an empowered looking woman. She is in a short costume, the tagline reads "Mankind's First Fantastic Flight To Venus - The Female Planet!" This could be used to objectify and sexualise the women as an object in order to sell to a teen male audience - the typical audience for Sci-Fi films. The Tide advert, make in the 1950's, reflects a highly consu

To what extent do Zoella and Attitude reflect the social and historical context of the time when they were made? [30] Plan: Judith butler Representation Industry Online media is the different mediums of traditional media, in an online format. These can include videos, music, magazines etc. These are often either copyrighted or non-copyrighted material, available for free, or at a premium rate. Many companies that exist in the traditional print media format demonstrate synergy and translate their works to online formats. One example of this, which I will be looking at today, is Attitude Magazine / Online. I will be looking specifically at how the YouTube vlogger Zoe Sugg, AKA Zoella and the online magazine Attitude Online reflect the social and historical context of the times that they were made through the lens of the representations, and the industry seen throughout their respective products. Zoella is an incredibly popular fashion / beauty / lifestyle vlogger on the vi

Attitude's highlighted words on their own audience: Dynamic Affluent Professional Financially Prosperous Early Adopters Spending power Trendsetter Highly Loyal Premium Fashion Grooming Luxury Goods People who buy Attitude magazine / access the online site, are around their 20s-30s, mostly gay males, and they are described to live quite a luxurious lifestyle and that they can afford premium projects, they also jump at the chance of being able to be early and setting the trend for something - aka being beyond the curve. Furthermore, they are specifically targeted due to the 'pink pound', and the spending power of the gay community. Seen as more of a wallet than a person, and the magazine identifies all of their weak points - in order to properly utilise the pink pound they purposefully market things that are rising in popularity or have a small cult status that are about to go viral, this satisfies them as they feel ahead. New media technologies are getting

Introduction: Definition (what is online media? what is social and cultural context?) Argument (What social and cultural context are you focusing on - representation, industry, ideology, viewpoints etc - How will I develop my response?) Context (Zoella and Attitude) Main Body: Point Evidence Analysis / Argument Representation: Attitude -  LGBT Representation Stereotypes Conventional ideals of beauty Challenging traditional representations of masculinity Stuart Hall (stereotypes) Paul Gilroy (Post-colonialism) Subversive, gender binary, androgyny, challenging, hetero-normativity, hegemonic Zoella -  Stereotypical depictions of gender, conventional femininity and masculinity Hetero-normative representation Domestic, conventional ideals of beauty Ultra traditional Lack of non-white representation - could mention Gilroy Judith Butler - Gender Performativity, construct Liesbet Van Zoonen - Objectification / sexualisation of bodies Purposefully infantile

Attitude magazine was published in 1994, but the website was launched in 2013 /14. They feature breaking news, exclusive interviews, articles and features from travel and lifestyle, as well as fashion and a 'boys' section. The magazine is made with gay men as their main target audience, but they also feature articles that portray all cases of LGBT news, such as Mardi Gras celebrations and pride parades. Print Circulation Unspecified, digital circulation / subscriptions 11,000. David Hesmondhalgh: Hesmondhalgh focuses on culture and industry, which is essentially the battle between having an original and creative product, versus maximising profit and efficiency. In terms of industry, producers often utilise techniques such as vertical and horizontal integration, in order to buy up and eliminate competition. Furthermore, the products that they produce are often standardised, meaning they are classified into genres, series, and often feature a lot of starts (many typecast s

The misrepresentation of the LGBT community in the mainstream media: Narrow and stereotypical Gay men are often represented as camp, effeminate, theatrical, or flamboyant, functioning as visible markers of difference in relation to heterosexuality and masculinity. While this may represent some gay men, it does not reflect the diversity of gay male identities. These representations can be said to be promoting hegemonic understandings of masculinity by constructing the gay man as 'other'. Masculinity is often equated to heterosexuality. This construction of dominant ideologies can be related to Hall's Theory. How are Hall's ideas valid for Attitude? It could be argued that Attitude magazine, founded in 1994, constructs a media product that purposefully deconstructs traditional stereotypes - by self-setereotyping. Funded via premium advertising, the magazine is commercially viable as a result of the growing economic power of the gay community and the power of th

Fashion segment - Stereotypical because of how they dress, cultivates a metrosexual identity Sexualisation - Normal headlines are over sexualised Sponsored home articles - Content catered to a traditionally more feminine audience, hijacked the meaning to apply feminine ideals. 'Boys' category - hegemonic values of beauty is often seen as youth, perhaps this section is to purposefully sexualise men and make them seem more attractive. Types of men represented within this category - Large, muscular men, generally not wearing many clothes, heavy emphasis on body types including upper body. Most of the men are hairless, and generating a boyish feeling. Racism within the gay dating community? Self stereotyping through language and body types Gender Binary - Binary meaning a set state, gender binary usually means just male or female, or masculine or feminine ideals. Pink Pound - Pink Pound is the amount that LGBT people spend per year, worth around 350bn annually, advertiser

Media language is used all throughout Attitude Online, although a lot of it is used to sexualise. Typical iconographic imagery of muscly men is seen throughout the articles online, and this is often used primarily to draw in extra views, as it is sexualising and objectifying.

Machine Learning: Machine learning is an application of artificial intelligence that provides systems the ability o automatically learn and improve from experience without being explicitly programmed. A.I.: The theory and development of computer system able to perform tasks normally requiring human intelligence. Algorithm: A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer. "The audience no long exists. All that remains is a hyperreal construction forged by algorithms." Zoella is not targeting an audience, but is using algorithmic practice to target a theoretical machine fabricated audience. I think that the UK Government has a right to intervene within reason, much like a police raid. This is because the internet is almost seen as a free space, and almost has a right to be unregulated because of how vast it is. I think it would be a waste of resources to funnel everything into regulating and cen

Demonetisation - When a video isn't 'advertiser friendly' and is removed from the monetisation program, the creator cannot claim any adsense money from the videos. In recent times, it is more and more difficult to keep your video monetised because some companies are eager to pull out of companies because they do not want their brand represented by bad content on YouTube. Some companies also falsely copyright parts of the video for having 'their' content in it, as a way to steal YouTube adsense from creators. Monetisation - The ability to make money off of a Youtube Channel through the use of ads on your video. An example of this is most videos on Youtube, especially the family friendly video subgenres, which rake in loads of money through their inoffensive content. This is also seen in Zoella because of how safe her videos are, there is nothing that could offend anyone and therefore her profit is maximised. She also does this by making her videos longer than 10 m