Jordan's Media Blog

The idea of agreeing of ideologies through consent. This can come through authority We live in a meritocracy, where everything is based off of merit and qualifications. This can also lead people to want to gain cultural capital / power / money, making use of hegemony and power other others because that is the assumed state of power and hierarchy. Cultural Hegemony - Our rules that we do through consent - AKA Football, Roast Dinners "Religion is the opiate of the masses" Religious Hegemony Patriarchal Hegemony The Beauty Myth Neoliberailsm Racial Hierarchies Generic Hegemony Political Hegemony One way in which this product reinforces hegemonic norms is... Females are often sexually attractive in media products while men do not always have to be, patriarchal hegemony John Berger - Men act and women appear - men have control but women are just there to look nice Naomi Wolf - The Beauty Myth - The idea that certain things are beautiful Humans reinforces thi

Component One Section B - Industry Radio - 12 to 15 marks Late Night Women's Hour Who owns this media product? Who owns them? Are they are of a conglomerate and / or vertically integrated ? LNWH Owned by the BBC, BBC is public owned, i.e. we pay t.v. license Power in Media Industries - Curran And Seaton  Cultural Industries - David Hesmonhalgh - Vertical Integration BBC owns smaller companies, such as BBC Radio, News, Weather, Studios, Music, Worldwide, etc BBC Radio 4 How does this relate to Late Night Women's hour? ^ Refer to the text we looked at: 'Home' Profit and Power Digital Radio & the ability to be an independent  Public Broadcasting Radio 4 - In the license fee, target audience: older and middle class demographic. LNWH - 1946 for the original Women's hour, but Late Night Women's hour is a modernised spin off with Lauren Lavernre presenting. LNWH started in 2015, broadcast once a month at around 11pm - time doe

Component One Section B - Industry / Audience Video Games - 12/15 marks in this section - One text. Assassin's Creed 3: Liberation This section can also be advertising, newspaper industries, video games, radio, and film. How Does Assassin's Creed 3: Liberation Attract / Target Its Audiences? How Does It Construct An Audience? Knee jerk reaction:  Attracts a mass audience - the game is part of a franchise, but also attracts a more niche audience due to its historical context, and the representation of a black female protagonist.  Mass Audience Niche Audience Story about slavery Female protag Released on the PSVita, portability and ease of access - game / console is also cheaper this way Pre-release content - Marketing features different items you can get if you pre-order, more of an incentive to buy the game Marketing - Trailer for the game, shown at expos like E3 Sponsored content in places like YouTube, people doing letsplays Ubisoft i

Component One A Representation And Media Language  Why did the producer represent people , issues , and events in this way? What choices did they make and why ? Unseen text: Another music video with similarities and contrasts, it will be relevant aka representation media language context. Knee Jerk Reaction New Orleans Ethnicity, both videos have a more or less all-black cast. (Police in 2 shots in Formation). Symbolic Annihilation, used to comment on black issues and black representation. Beyonce represents New Orleans and the fallout of Hurricane Katrina, This Is America shows the oppression through violence ad police brutality. These are both challenging reactions. Both videos used to portray a message / allegorical (Especially This Is America). Floating on a sinking police car, news broadcasts etc. "Stop Shooting Us" graffiti on the wall. This Is America - Police Cars being mobbed, executions of black people etc. Choreographed background akin to

Destructive, combining old with new. Essentially impossible to define due to its anti-establishment and anti-theory nature. Hyperreality A representation of nothing. A representation of something that does not exist. Through the use of hyperreal imagery, audiences now confuse the signs of the real for the real. In many case, the hyperreal is more attractive than reality itself. Simulacra - A copy of a copy, a representation of a representation. Something that refers to something else, and not something 'real'. Jean Baudrillard argued that this copy of a copy is real in its own right. Simulation - An imitation of something real. Chandler and Joey - Archetypal characters (Real people cannot be archetypes, but they can represent people through fictional characters). The hyperreal exists as a concept to erase the notion of reality. Zoella's content is aspirational, although it cannot actually be achieved, as the picnic 'Isn't real'. Zoella's w

How do the Daily Mirror and The Times construct their audiences ? Both newspapers construct their audiences through a specific use of lexis dependant on the paper. The Daily Mirror uses a dumbed down, basic lexis that perpetuates the notion that the working class audience is dumb. The Times, on the other hand, use the same in the opposite way. Both also construct their audience primarily through demonstrating a clear and instantly identifiable political inclination. Construction - The methods the producers use in order to create a concept, representation or audience. In effect, this involves informing the audience their likes, dislikes, political ideologies and even sexual preferences. A constructed audience can be targeted far more efficiently, this also constructs brand loyalty, ensuring that audiences buy the edition every day. It is crucial for audiences to buy these because of advertiser retention and missing out on a sheer amount of money because of it. The

Times is broadly right wing, and therefore conservative, is a broadsheet Mirror is broadly left wing, and a tabloid The Times: Formal mode of address Circulation - 417,298 print 2019, 220,000 digital 2019 Editor - John Witherow Owner - News UK - subsidiary of Newscorp, massive publishing company and large conglomerate Format - Compact - Easier to fit on public transport, smaller typeface and easier to read News UK Owner - Rupert Murdoch, James Murdoch , Rebekah Brooks (CEO) Began in 1785 under the title 'Daily Universal Register' Sister Paper named The Sunday Times Vertically integrated industry 2016 - £1.60 2019 - £1.80 Daily Newspaper Centre-Right Wing Middle class older audience Daily Mirror: Casual mode of address Current circulation - 587,803 daily (As of November 2017) Editor - Alison Philips Format - Red Top - Tabloid Owner - Reach plc (Previously Trinity Mirror) Reach plc owner - Simon Fox (CEO), David Grigson (Chairman of the board) Inception

Barthes - Post structuralist Structuralism - Media products have an underlying structure, knowing this helps us analyse the meaning behind them. A fundamental way we make sense of media products and our lives in general is through binary oppositions, two diametrically opposed concepts that end up defining each other. The way that these are used by producers in narratives demonstrate their ideological significance. Semiotics - Media produts communicate complex meanings to their audiences through a range of visual and technical codes. These can all be divided into different hermeneutic, proairetic, symbolic, and referential codes (speaking broadly). After years of codes being repeated, the meaning behind them becomes generally agreed upon by society, much like a stereotype. This can also be cultivation. Benefits of Diametric Oppositions: Establish a clear narrative Accentuate a character's personality Create conflict for the audience Establishes clear ideological pers