Postmodernism
Destructive, combining old with new.
Essentially impossible to define due to its anti-establishment and anti-theory nature.
Hyperreality
A representation of nothing. A representation of something that does not exist. Through the use of hyperreal imagery, audiences now confuse the signs of the real for the real. In many case, the hyperreal is more attractive than reality itself.
Simulacra - A copy of a copy, a representation of a representation. Something that refers to something else, and not something 'real'. Jean Baudrillard argued that this copy of a copy is real in its own right.
Simulation - An imitation of something real.
Chandler and Joey - Archetypal characters (Real people cannot be archetypes, but they can represent people through fictional characters).
The hyperreal exists as a concept to erase the notion of reality.
Zoella's content is aspirational, although it cannot actually be achieved, as the picnic 'Isn't real'.
Zoella's website focuses on a consumerist identity - buying gifts etc.
Attitude constructs gay people as muscular and unfairly discriminates against other body types - in the name of sexualising and cultivating a generation. Constructs the stereotype that their audience spend a lot of time on their phones looking at thirst traps.
Attitude website exists to advertise the magazine. The mission statement and the magazine exist to support gay rights through love, promotion etc. Through the sexualisation and promotion of sexualised ideals, it creates a gay escapist fantasy, where everyone is buff and muscular.
Anita constructs a hyperreal world, making a large breakfast etc. "This is how breakfast is supposed to be." Exotic fetishism. Anita is East-Asian.
Essentially impossible to define due to its anti-establishment and anti-theory nature.
Hyperreality
A representation of nothing. A representation of something that does not exist. Through the use of hyperreal imagery, audiences now confuse the signs of the real for the real. In many case, the hyperreal is more attractive than reality itself.
Simulacra - A copy of a copy, a representation of a representation. Something that refers to something else, and not something 'real'. Jean Baudrillard argued that this copy of a copy is real in its own right.
Simulation - An imitation of something real.
Chandler and Joey - Archetypal characters (Real people cannot be archetypes, but they can represent people through fictional characters).
The hyperreal exists as a concept to erase the notion of reality.
Zoella's content is aspirational, although it cannot actually be achieved, as the picnic 'Isn't real'.
Zoella's website focuses on a consumerist identity - buying gifts etc.
Attitude constructs gay people as muscular and unfairly discriminates against other body types - in the name of sexualising and cultivating a generation. Constructs the stereotype that their audience spend a lot of time on their phones looking at thirst traps.
Attitude website exists to advertise the magazine. The mission statement and the magazine exist to support gay rights through love, promotion etc. Through the sexualisation and promotion of sexualised ideals, it creates a gay escapist fantasy, where everyone is buff and muscular.
Anita constructs a hyperreal world, making a large breakfast etc. "This is how breakfast is supposed to be." Exotic fetishism. Anita is East-Asian.
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