Newspapers Component one section B
Times is broadly right wing, and therefore conservative, is a broadsheet
Mirror is broadly left wing, and a tabloid
The Times:
Formal mode of address
Circulation - 417,298 print 2019, 220,000 digital 2019
Editor - John Witherow
Owner - News UK - subsidiary of Newscorp, massive publishing company and large conglomerate
Format - Compact - Easier to fit on public transport, smaller typeface and easier to read
News UK Owner - Rupert Murdoch, James Murdoch , Rebekah Brooks (CEO)
Began in 1785 under the title 'Daily Universal Register'
Sister Paper named The Sunday Times
Vertically integrated industry
2016 - £1.60
2019 - £1.80
Daily Newspaper
Centre-Right Wing
Middle class older audience
Daily Mirror:
Casual mode of address
Current circulation - 587,803 daily (As of November 2017)
Editor - Alison Philips
Format - Red Top - Tabloid
Owner - Reach plc (Previously Trinity Mirror)
Reach plc owner - Simon Fox (CEO), David Grigson (Chairman of the board)
Inception in 1903, was named 'The Mirror' from 1985 to 1987, and 1997 to 2002
Working class audience
Sister paper Sunday Mirror
Reach plc also publishes a range of local newspapers
Tagline - "The intelligent tabloid. madeuthink"
Cover Price - 80p
Tuesday April 2nd Editions of The Times and The Daily Mirror
Both of these newspapers have been shaped by their ownerships, importantly their ideologies
Story placement
Ideology
The intelligent tabloid
Political bias
Working class vs middle class mass audiences
The Daily Mirror:
News Values -
Story Placement - Celebrity stories take the eye immediately, and are more bold and striking than the Brexit story.
Brexit is presented as a crisis, this is bolstered by the use of emotive language, they are looking for a more working class audience. The lexis suggests this as they are 'more likely to understand it'.
Featuring and heavy emphasis on celebrity, puzzles, gossip. Informal and colloquial headlines feature political satire on Brexit.
Bias through selection.
The average reading age of the Daily Mirror is 10 // The average 10 year old can understand the lexis in the Daily Mirror. What does this say about the audience? This cultivates the ideology that the working class are stupid, and this is perpetuated because of how the text is constantly dumbed down.
Minecraft Article, reinforces the ideological perspective of the effects model: video-games influence their audiences.
"Alisha's glittering return" Soft news, example of a pun. Informal lexis and informal mode of address.
The Times:
Cricket world cup being used in the headlines of page 3, specifically targets an older middle class audience. Focuses on England team, demonstrates ethnocentric bias.
Times is more politically charged, front cover focuses on Brexit, ongoing political issues demonstrates the importance of politics to the target audience. They are in support of Theresa May
The lexis used in the paper is sophisticated, and suggests a middle class audience.
Re-nationalisation of privately owned jail. Privatisation is a conservative ideology. This assumes a middle class audience, they care about crime. Oxfam corruption scandal.
Stereotypical representations of non-British people. For example, Indian woman in a sari on page 3. Post-colonialism.
Double page splash across pages 6 and 7 demonstrates Theresa May in a positive light, smiling and looking in control of a range of other politicians.
Advantages: Ensures sales form a conservative audience (mass audience) Limits people who buy it because of the price, the lexis, and the political bias. This could also suggest the cultivation of the conservative ideologies, which would then lead to more conservative voters. This is advantageous for News International, less tax on their products and corporations equals a higher profit. There are also less restrictions on trade and similar pro-business policies.
Mirror is broadly left wing, and a tabloid
The Times:
Formal mode of address
Circulation - 417,298 print 2019, 220,000 digital 2019
Editor - John Witherow
Owner - News UK - subsidiary of Newscorp, massive publishing company and large conglomerate
Format - Compact - Easier to fit on public transport, smaller typeface and easier to read
News UK Owner - Rupert Murdoch, James Murdoch , Rebekah Brooks (CEO)
Began in 1785 under the title 'Daily Universal Register'
Sister Paper named The Sunday Times
Vertically integrated industry
2016 - £1.60
2019 - £1.80
Daily Newspaper
Centre-Right Wing
Middle class older audience
Daily Mirror:
Casual mode of address
Current circulation - 587,803 daily (As of November 2017)
Editor - Alison Philips
Format - Red Top - Tabloid
Owner - Reach plc (Previously Trinity Mirror)
Reach plc owner - Simon Fox (CEO), David Grigson (Chairman of the board)
Inception in 1903, was named 'The Mirror' from 1985 to 1987, and 1997 to 2002
Working class audience
Sister paper Sunday Mirror
Reach plc also publishes a range of local newspapers
Tagline - "The intelligent tabloid. madeuthink"
Cover Price - 80p
"Explain how ownership shapes media products. Refer to The Daily Mirror [and The Times] to support your points." [12]
Tuesday April 2nd Editions of The Times and The Daily Mirror
Both of these newspapers have been shaped by their ownerships, importantly their ideologies
Things to consider:
News valuesStory placement
Ideology
The intelligent tabloid
Political bias
Working class vs middle class mass audiences
The Daily Mirror:
News Values -
Story Placement - Celebrity stories take the eye immediately, and are more bold and striking than the Brexit story.
Brexit is presented as a crisis, this is bolstered by the use of emotive language, they are looking for a more working class audience. The lexis suggests this as they are 'more likely to understand it'.
Featuring and heavy emphasis on celebrity, puzzles, gossip. Informal and colloquial headlines feature political satire on Brexit.
Bias through selection.
The average reading age of the Daily Mirror is 10 // The average 10 year old can understand the lexis in the Daily Mirror. What does this say about the audience? This cultivates the ideology that the working class are stupid, and this is perpetuated because of how the text is constantly dumbed down.
Minecraft Article, reinforces the ideological perspective of the effects model: video-games influence their audiences.
"Alisha's glittering return" Soft news, example of a pun. Informal lexis and informal mode of address.
The Times:
Cricket world cup being used in the headlines of page 3, specifically targets an older middle class audience. Focuses on England team, demonstrates ethnocentric bias.
Times is more politically charged, front cover focuses on Brexit, ongoing political issues demonstrates the importance of politics to the target audience. They are in support of Theresa May
The lexis used in the paper is sophisticated, and suggests a middle class audience.
Re-nationalisation of privately owned jail. Privatisation is a conservative ideology. This assumes a middle class audience, they care about crime. Oxfam corruption scandal.
Stereotypical representations of non-British people. For example, Indian woman in a sari on page 3. Post-colonialism.
Double page splash across pages 6 and 7 demonstrates Theresa May in a positive light, smiling and looking in control of a range of other politicians.
Advantages: Ensures sales form a conservative audience (mass audience) Limits people who buy it because of the price, the lexis, and the political bias. This could also suggest the cultivation of the conservative ideologies, which would then lead to more conservative voters. This is advantageous for News International, less tax on their products and corporations equals a higher profit. There are also less restrictions on trade and similar pro-business policies.
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