Jordan's Media Blog

Industry and Audience How have new digital technologies affected how the online media industry is regulated ? [15 OR 30] The advent of digital technologies have made regulation nigh impossible for online media. This is because of the new digital technologies, such as being able to access everything anywhere, piracy and torrenting, and streaming services have made regulation difficult because of there being no real effective way to efficiently monitor and measure online content enough for regulation. In comparison to the film industry perhaps, where everything is filtered through a regulatory body, the internet is essentially no-mans land. Plan: Zoella - blurring between advertisements and reality Attitude - IPSO Sonia Livingstone and Peter Lunt Lack of regulation in online media Convergence od digital media Increasing power of tech companies - bigtech and conglomerates Curran and Seaton ^ More globalised internet Lack of unifying regulatory body Move to advertising ...

Will be based on media language, audience, representation, or industry. A few or all of them could come up. How far are the representations constructed in the set texts of Zoella and Attitude stereotypical ? [30] Stereotypes: An often negative view on a certain group of people, they come from constant representations over time in media. It works almost as if a labelling method, as it allows producers to encode stereotypes and help audiences decode these and create representations again. These are created when knowledge is lacking or unattainable and the substitution of thoughts and opinions are implemented. This often leads to misjudgement of unfair discrimination toward certain groups (Stuart Hall). In media products, they are the potential to impact the mindset of audiences, which only serves to perpetuate the stereotypes. Media products portray the unspoken norms of an ideology. These products appeal the the widest possible audience, both intellectually and globally. ...

Section A - Television Section B - Magazines Section C - Online Media Could be a 30 mark question in which you compare texts, or a 15 mark where you conduct a singular textual analysis. This could also be two 15 marks. The 15 mark questions could be about different elements, such as audience, industry. How exactly is the magazine industry regulated, and who does it? [15] Magazine regulatory board: ipso // Independent Press Standards Organisation "A self regulatory body that monitors press standards" "The Independent Press Standards Organisation is the independent regulator for the newspaper and magazine industry in the UK. We hold newspapers and magazines to their account for their actions, protect individual rights, uphold high standards of journalism, and help to maintain freedom of expression for the press." They use a guideline called the Editors' Code of Practice. IPSO was founded in 2014. Before the inception of IPSO, the regulatory b...

Component 2 Section A TV Industry Will / can cover every topic - audience, industry representation etc "Humans and Les Revenants" "In this section you will be analysing the TV industry with reference to media language, representation, industry, and audience" What media language is associated with this product? How does it create multiple meanings ? Plan: Genre hybridity Stereotypes / racial and exoticism Representations Purpose of media languagee Multiple meanings Polysemy od Les Revenants (poetic, hybridity, fluidity) Challenging Ideology of Humans Encode / decode Target audience (niche / mass) Key Scenes (opening of both) DAC Intro: Media language is a broad umbrella term for anything that can be applied through a media product that can be used to create meaning, represent audiences, create genre and so on and so forth. Media language is used within products to create iconographies and different 'rules' that we can subconsciousl...

The idea of agreeing of ideologies through consent. This can come through authority We live in a meritocracy, where everything is based off of merit and qualifications. This can also lead people to want to gain cultural capital / power / money, making use of hegemony and power other others because that is the assumed state of power and hierarchy. Cultural Hegemony - Our rules that we do through consent - AKA Football, Roast Dinners "Religion is the opiate of the masses" Religious Hegemony Patriarchal Hegemony The Beauty Myth Neoliberailsm Racial Hierarchies Generic Hegemony Political Hegemony One way in which this product reinforces hegemonic norms is... Females are often sexually attractive in media products while men do not always have to be, patriarchal hegemony John Berger - Men act and women appear - men have control but women are just there to look nice Naomi Wolf - The Beauty Myth - The idea that certain things are beautiful Humans reinforces thi...

Component One Section B - Industry Radio - 12 to 15 marks Late Night Women's Hour Who owns this media product? Who owns them? Are they are of a conglomerate and / or vertically integrated ? LNWH Owned by the BBC, BBC is public owned, i.e. we pay t.v. license Power in Media Industries - Curran And Seaton  Cultural Industries - David Hesmonhalgh - Vertical Integration BBC owns smaller companies, such as BBC Radio, News, Weather, Studios, Music, Worldwide, etc BBC Radio 4 How does this relate to Late Night Women's hour? ^ Refer to the text we looked at: 'Home' Profit and Power Digital Radio & the ability to be an independent  Public Broadcasting Radio 4 - In the license fee, target audience: older and middle class demographic. LNWH - 1946 for the original Women's hour, but Late Night Women's hour is a modernised spin off with Lauren Lavernre presenting. LNWH started in 2015, broadcast once a month at around 11pm - time doe...

Component One Section B - Industry / Audience Video Games - 12/15 marks in this section - One text. Assassin's Creed 3: Liberation This section can also be advertising, newspaper industries, video games, radio, and film. How Does Assassin's Creed 3: Liberation Attract / Target Its Audiences? How Does It Construct An Audience? Knee jerk reaction:  Attracts a mass audience - the game is part of a franchise, but also attracts a more niche audience due to its historical context, and the representation of a black female protagonist.  Mass Audience Niche Audience Story about slavery Female protag Released on the PSVita, portability and ease of access - game / console is also cheaper this way Pre-release content - Marketing features different items you can get if you pre-order, more of an incentive to buy the game Marketing - Trailer for the game, shown at expos like E3 Sponsored content in places like YouTube, people doing letsplays Ubisoft ...

Component One A Representation And Media Language  Why did the producer represent people , issues , and events in this way? What choices did they make and why ? Unseen text: Another music video with similarities and contrasts, it will be relevant aka representation media language context. Knee Jerk Reaction New Orleans Ethnicity, both videos have a more or less all-black cast. (Police in 2 shots in Formation). Symbolic Annihilation, used to comment on black issues and black representation. Beyonce represents New Orleans and the fallout of Hurricane Katrina, This Is America shows the oppression through violence ad police brutality. These are both challenging reactions. Both videos used to portray a message / allegorical (Especially This Is America). Floating on a sinking police car, news broadcasts etc. "Stop Shooting Us" graffiti on the wall. This Is America - Police Cars being mobbed, executions of black people etc. Choreographed background akin to ...

Destructive, combining old with new. Essentially impossible to define due to its anti-establishment and anti-theory nature. Hyperreality A representation of nothing. A representation of something that does not exist. Through the use of hyperreal imagery, audiences now confuse the signs of the real for the real. In many case, the hyperreal is more attractive than reality itself. Simulacra - A copy of a copy, a representation of a representation. Something that refers to something else, and not something 'real'. Jean Baudrillard argued that this copy of a copy is real in its own right. Simulation - An imitation of something real. Chandler and Joey - Archetypal characters (Real people cannot be archetypes, but they can represent people through fictional characters). The hyperreal exists as a concept to erase the notion of reality. Zoella's content is aspirational, although it cannot actually be achieved, as the picnic 'Isn't real'. Zoella's w...

How do the Daily Mirror and The Times construct their audiences ? Both newspapers construct their audiences through a specific use of lexis dependant on the paper. The Daily Mirror uses a dumbed down, basic lexis that perpetuates the notion that the working class audience is dumb. The Times, on the other hand, use the same in the opposite way. Both also construct their audience primarily through demonstrating a clear and instantly identifiable political inclination. Construction - The methods the producers use in order to create a concept, representation or audience. In effect, this involves informing the audience their likes, dislikes, political ideologies and even sexual preferences. A constructed audience can be targeted far more efficiently, this also constructs brand loyalty, ensuring that audiences buy the edition every day. It is crucial for audiences to buy these because of advertiser retention and missing out on a sheer amount of money because of it. The ...

Times is broadly right wing, and therefore conservative, is a broadsheet Mirror is broadly left wing, and a tabloid The Times: Formal mode of address Circulation - 417,298 print 2019, 220,000 digital 2019 Editor - John Witherow Owner - News UK - subsidiary of Newscorp, massive publishing company and large conglomerate Format - Compact - Easier to fit on public transport, smaller typeface and easier to read News UK Owner - Rupert Murdoch, James Murdoch , Rebekah Brooks (CEO) Began in 1785 under the title 'Daily Universal Register' Sister Paper named The Sunday Times Vertically integrated industry 2016 - £1.60 2019 - £1.80 Daily Newspaper Centre-Right Wing Middle class older audience Daily Mirror: Casual mode of address Current circulation - 587,803 daily (As of November 2017) Editor - Alison Philips Format - Red Top - Tabloid Owner - Reach plc (Previously Trinity Mirror) Reach plc owner - Simon Fox (CEO), David Grigson (Chairman of the board) Inception ...

Barthes - Post structuralist Structuralism - Media products have an underlying structure, knowing this helps us analyse the meaning behind them. A fundamental way we make sense of media products and our lives in general is through binary oppositions, two diametrically opposed concepts that end up defining each other. The way that these are used by producers in narratives demonstrate their ideological significance. Semiotics - Media produts communicate complex meanings to their audiences through a range of visual and technical codes. These can all be divided into different hermeneutic, proairetic, symbolic, and referential codes (speaking broadly). After years of codes being repeated, the meaning behind them becomes generally agreed upon by society, much like a stereotype. This can also be cultivation. Benefits of Diametric Oppositions: Establish a clear narrative Accentuate a character's personality Create conflict for the audience Establishes clear ideological pers...

N.W.A. Straight Outta Compton & I, Daniel Blake C1SB Is in reference to Industry. Advertising, Newspaper Industries, Video Games, Radio, Film How effective is the regulation in the film industry ? Film Regulation -  Not Effective Sonia Livingstone / Peter Lunt - Increasingly difficult to regulate digital content. Curran & Seaton - Power and monopolies. Knee Jerk Reaction - Regulation in the film industry is ineffective due to the increasing power of monopolies and large corporations that control and monitor the market themselves, as well as the advent of digital technologies making the market and industry harder to regulate.  Plan -  Key Terms: Regulation BBFC - British Board of Film Classification Conglomerate Multinational Livingstone and Lunt Currant and Seaton Power Monopolies Ineffective Regulation Horizontal Integration Vertical Integration Genre Celebrity Context: Straight Outta' Compton - Produ...

Component One Section B Component One Section B is just audience. This can be advertising, newspaper industries, video games, radio, and film. The question will be focused on audience and will be up to a maximum of 20 marks. " Explore how advertisements target their audiences " In terms of advertisement, this will only be applicable to Tide and Water Aid For 20 Marks, talk about both. Kiss Of The Vampire will not be in Component One Section B Knee Jerk Reaction - How do Tide and Wateraid target audiences? Tide - Makes the audience feel left out, and behind on the times if they don't purchase Tide. This is done through visuals and media language Wateraid - Targets audience through guilt toward not savouring the rain we get in first world countries (Specifically U.K.). Point of charity adverts is to appeal to people's inner insecurities that they aren't helping out enough.  Both Tide and Water Aid advertisement are encoded with ideo...

Component 1 Section A Comparing a text we've studied with an unseen text. Advertising, music video, or newspaper industries. Media language and representation - Textual analysis "How do these adverts reflect the sociohistorical context of the time they were made?" [30] Tide & Queen of Outer Space Kneejerk Reaction - Both heavily feature beauty standards of the time. The Queen of Outer Space is in the image of Marilyn Monroe. Sexualised. Tide is more stereotypical of the times (end of 50s start of 60s). The women in the Tide advert are domestic and quite plain - QOS has a 'Queen' and an empowered looking woman. She is in a short costume, the tagline reads "Mankind's First Fantastic Flight To Venus - The Female Planet!" This could be used to objectify and sexualise the women as an object in order to sell to a teen male audience - the typical audience for Sci-Fi films. The Tide advert, make in the 1950's, reflects a highly consu...

To what extent do Zoella and Attitude reflect the social and historical context of the time when they were made? [30] Plan: Judith butler Representation Industry Online media is the different mediums of traditional media, in an online format. These can include videos, music, magazines etc. These are often either copyrighted or non-copyrighted material, available for free, or at a premium rate. Many companies that exist in the traditional print media format demonstrate synergy and translate their works to online formats. One example of this, which I will be looking at today, is Attitude Magazine / Online. I will be looking specifically at how the YouTube vlogger Zoe Sugg, AKA Zoella and the online magazine Attitude Online reflect the social and historical context of the times that they were made through the lens of the representations, and the industry seen throughout their respective products. Zoella is an incredibly popular fashion / beauty / lifestyle vlogger on the vi...