Jordan's Media Blog

Component One A Representation And Media Language  Why did the producer represent people , issues , and events in this way? What choices did they make and why ? Unseen text: Another music video with similarities and contrasts, it will be relevant aka representation media language context. Knee Jerk Reaction New Orleans Ethnicity, both videos have a more or less all-black cast. (Police in 2 shots in Formation). Symbolic Annihilation, used to comment on black issues and black representation. Beyonce represents New Orleans and the fallout of Hurricane Katrina, This Is America shows the oppression through violence ad police brutality. These are both challenging reactions. Both videos used to portray a message / allegorical (Especially This Is America). Floating on a sinking police car, news broadcasts etc. "Stop Shooting Us" graffiti on the wall. This Is America - Police Cars being mobbed, executions of black people etc. Choreographed background akin to ...

Destructive, combining old with new. Essentially impossible to define due to its anti-establishment and anti-theory nature. Hyperreality A representation of nothing. A representation of something that does not exist. Through the use of hyperreal imagery, audiences now confuse the signs of the real for the real. In many case, the hyperreal is more attractive than reality itself. Simulacra - A copy of a copy, a representation of a representation. Something that refers to something else, and not something 'real'. Jean Baudrillard argued that this copy of a copy is real in its own right. Simulation - An imitation of something real. Chandler and Joey - Archetypal characters (Real people cannot be archetypes, but they can represent people through fictional characters). The hyperreal exists as a concept to erase the notion of reality. Zoella's content is aspirational, although it cannot actually be achieved, as the picnic 'Isn't real'. Zoella's w...

How do the Daily Mirror and The Times construct their audiences ? Both newspapers construct their audiences through a specific use of lexis dependant on the paper. The Daily Mirror uses a dumbed down, basic lexis that perpetuates the notion that the working class audience is dumb. The Times, on the other hand, use the same in the opposite way. Both also construct their audience primarily through demonstrating a clear and instantly identifiable political inclination. Construction - The methods the producers use in order to create a concept, representation or audience. In effect, this involves informing the audience their likes, dislikes, political ideologies and even sexual preferences. A constructed audience can be targeted far more efficiently, this also constructs brand loyalty, ensuring that audiences buy the edition every day. It is crucial for audiences to buy these because of advertiser retention and missing out on a sheer amount of money because of it. The ...

Times is broadly right wing, and therefore conservative, is a broadsheet Mirror is broadly left wing, and a tabloid The Times: Formal mode of address Circulation - 417,298 print 2019, 220,000 digital 2019 Editor - John Witherow Owner - News UK - subsidiary of Newscorp, massive publishing company and large conglomerate Format - Compact - Easier to fit on public transport, smaller typeface and easier to read News UK Owner - Rupert Murdoch, James Murdoch , Rebekah Brooks (CEO) Began in 1785 under the title 'Daily Universal Register' Sister Paper named The Sunday Times Vertically integrated industry 2016 - £1.60 2019 - £1.80 Daily Newspaper Centre-Right Wing Middle class older audience Daily Mirror: Casual mode of address Current circulation - 587,803 daily (As of November 2017) Editor - Alison Philips Format - Red Top - Tabloid Owner - Reach plc (Previously Trinity Mirror) Reach plc owner - Simon Fox (CEO), David Grigson (Chairman of the board) Inception ...

Barthes - Post structuralist Structuralism - Media products have an underlying structure, knowing this helps us analyse the meaning behind them. A fundamental way we make sense of media products and our lives in general is through binary oppositions, two diametrically opposed concepts that end up defining each other. The way that these are used by producers in narratives demonstrate their ideological significance. Semiotics - Media produts communicate complex meanings to their audiences through a range of visual and technical codes. These can all be divided into different hermeneutic, proairetic, symbolic, and referential codes (speaking broadly). After years of codes being repeated, the meaning behind them becomes generally agreed upon by society, much like a stereotype. This can also be cultivation. Benefits of Diametric Oppositions: Establish a clear narrative Accentuate a character's personality Create conflict for the audience Establishes clear ideological pers...

N.W.A. Straight Outta Compton & I, Daniel Blake C1SB Is in reference to Industry. Advertising, Newspaper Industries, Video Games, Radio, Film How effective is the regulation in the film industry ? Film Regulation -  Not Effective Sonia Livingstone / Peter Lunt - Increasingly difficult to regulate digital content. Curran & Seaton - Power and monopolies. Knee Jerk Reaction - Regulation in the film industry is ineffective due to the increasing power of monopolies and large corporations that control and monitor the market themselves, as well as the advent of digital technologies making the market and industry harder to regulate.  Plan -  Key Terms: Regulation BBFC - British Board of Film Classification Conglomerate Multinational Livingstone and Lunt Currant and Seaton Power Monopolies Ineffective Regulation Horizontal Integration Vertical Integration Genre Celebrity Context: Straight Outta' Compton - Produ...

Component One Section B Component One Section B is just audience. This can be advertising, newspaper industries, video games, radio, and film. The question will be focused on audience and will be up to a maximum of 20 marks. " Explore how advertisements target their audiences " In terms of advertisement, this will only be applicable to Tide and Water Aid For 20 Marks, talk about both. Kiss Of The Vampire will not be in Component One Section B Knee Jerk Reaction - How do Tide and Wateraid target audiences? Tide - Makes the audience feel left out, and behind on the times if they don't purchase Tide. This is done through visuals and media language Wateraid - Targets audience through guilt toward not savouring the rain we get in first world countries (Specifically U.K.). Point of charity adverts is to appeal to people's inner insecurities that they aren't helping out enough.  Both Tide and Water Aid advertisement are encoded with ideo...