Jordan's Media Blog

JAMES CURRAN AND JEAN SEATON 'Diversity is in the public interest - but modern societies suffer from collective attention deficit disorders, the public interest has to work harder to be noticed, and we need agile but resourceful media to do that.' Monopoly - The exclusive ownership or control of something. BROADSHEETS The Daily Telegraph - The Barclay brothers' Press Holdings The Sunday Telegraph - The Barclay brothers' Press Holdings The Times - News Corporation - Chairman and CEO Rupert Murdoch The Sunday Times - News Corporation - Chairman and CEO Rupert Murdoch The Guardian - Scott Trust Limited The Observer - Scott Trust Limited Financial Times - Nikkei Inc. - Japanese media company i -  Johnston Press TABLOIDS Daily Mail - Lord Rothermere's Daily Mail and General Trust plc The Mail on Sunday - Lord Rothermere's Daily Mail and General Trust plc Daily Express - Richard Desmond's Northern...

If a newspaper has and pushes a specific agenda, they can more easily gain a following, meaning more support for their campaigns and more sales from papers. Broadsheets Quality / serious press Aimed at higher social groupings Plain layout, smaller typeface Longer and more detailed articles Serious headlines More of a focus on politics Tabloids Popular press Aimed at lower social groupings Bold layout Shorter articles, more pictures, less in depth reporting Puns and jokes in headlines Focus on human interest, celebrities Use of gimmicks such as bingo, free prizes, phone in surveys POLYSEMY Not everything has a single meaning. One of the best ways of applying media theory is through suggesting two or more meanings. In newspapers, producers typically attempt to avoid polysemic readings. The process of forcing an audience into a particular reading is called anchoring. Anchorage The fixing of a particular meaning to a media text, often through the...

This is a front cover for the Daily Mirror, a tabloid newspaper. The cover features a Jeremy Clarkson controversy. Other articles include the arrest of someone for a murder committed in 1972. The other article, titled "Bye Bye, Bob", is a tribute article to a deceased actor. This newspapers preferred reading is for the consumer to identify with all of the articles. Personally, I think this is a relatively "safe" newspaper cover, as there is nothing that will produce negative publicity to the newspaper. It is the equivalent to a softball cover. A tribute article will produce sympathy and make the paper itself look better in relation to the average reader, as they will associate with the death of this actor, and see the newspaper in a better or more generous light. On a similar note, the newspaper engages with the outrage on the other two articles, showing the outrage over the Gerry Adams case (though the consumer will need to have previous knowledge of the case to ...

Ideology - The beliefs and values of a media product. Dominant Ideology - The set of ideas or culture that is most common or widely accepted in a society. The dominant ideology can change over time.

GENRE: A type of media product governed by implicit rules that are shared by the makers of the product and the audience for it. Music: Hip-Hop, rap, pop, rock, indie, RNB, grime, country, classical, drum and bass, metal, jazz, punk, vaporwave, folk. GIALLO DANMAKU SHOOTER VISUAL NOVEL VAPORWAVE GRINDCORE - Subgenre of rock and heavy metal, thrash metal hits and riffs. HYBRID GENRES AND SUBGENRES Traditional genres are arguably both less important and less useful as a frame of reference than ever. Far more important in the study of genre are the notions of subgenre and generic hybridity. GENERIC PARADIGMS - THE BUILDING BLOCKS OF GENRE Genre paradigms (also knows as genre conventions) are aspects of a media text (editing, mise-en-scene) that demonstrate to the audience what genre a media product is. ICONOGRAPHY - THE FAMILIAR SIGNS OF GENRE STAR TREK: DISCOVERY What genre is this media product? Sci-Fi Action Adventure Outline th...

KEY THEORY - NARRATOLOGY TZVETAN TODOROV Todorov's theory is that within narrative, the power is in a state of equilibrium. As the story progresses the state of the equilibrium can change and develop. Each narrative should start with an initial equilibrium. However, the equilibrium is changed after a disruption, resulting in a disequilibrium. The old one is broken, and therefore a new one must be begin. This will repeat during the narrative until we reach a final equilibrium. The Liminal period is in between the disequilibrium and the partial restoration of the equilibrium. A linear narrative is one that follows a line from the beginning to the end. A non-linear narrative is one that doesn't follow a line from the beginning to the end - it goes back and forth not chronologically. JOHN LEWIS CHRISTMAS ADVERT How is meaning created through the narrative? Meaning is created slowly, with the penguin slowly seeing noticing more people together and in love and wanting that ...

KEY THEORY 15 ALBERT BANDURA - MEDIA EFFECTS If you watch too much TV, Youtube, Videogames you can become addicted The effects model AKA The Hypodermic needle model. This theory implied mass media had a direct, immediate and powerful effect on its audiences. The theory suggests that the mass media could influence a very large group of people directly and uniformly by 'injecting' them with appropriate messages designed to trigger a desired response. This theory assumes that we are passive consumers who do not question every piece of media that is put out, so it doesn't work all of the time. KEY THEORY 16 GEORGE GERBNER - CULTIVATION THEORY This theory covers the growing of an ideology through TV. The idea that prolonged and heavy exposure to TV cultivates, as in grows or develops audiences a view of the world consistent with the dominant or majority view expounded by television. (Again, this theory assumes that the viewers are passive and will allow it to happen)....