Jordan's Media Blog

Name of video, artist, and subgenre Sweatpants - Childish Gambino - Hip-Hop Dayvan Cowboy - Boards of Canada - Electronica(?) Minerals & Gems - Jonwayne - Rap Editing techniques, including pace and transitions Sweatpants - The music video is unique because it all takes place within a diner, every character in the video is Donald Glover (Gambino), the pace is quite fast as he walks about the diner, and it looks like one continuous shot, at the end of the video, he returns to the diner and everyone looks like him and the video resets, like a loop. Dayvan Cowboy - the video is really slow paced, it starts out in space, with slow moving parts and an astronaut jumping out of a shuttle, the video begins to pick up speed as the astronaut is falling, and when it looks like he is about to hit earth, it cuts to a video of the ocean, which is where the pacing of the music changes, fitting the giant waves in the ocean, much like the waves someone would surf over. the transition is ...

Synergistic Convergence Convergence - This is when two separate industries merge into one, such as the video industry and music industry combining to make music videos. Synergy - Where the interconnectedness of media products leads to a result of more of the sum of its parts. Benefits of synergy: You can target more than one audience at once with synergy, as it allows more audiences to be brought in. Music Video Vs Cinema Music Video: Shorter length (5-10 minutes) Free Advertisement Cinema: Longer in length Have to pay to watch More dialogue More marketing Higher budgets (Due to length) Aspects of Postmodernism  Distrust of form, convention and established conventions 'Style over substance' Lack of distinction between 'low' and 'high' culture De-emphasis of temporal continuity; many different time periods referenced Distrust of all encompassing metanarratives Emphasis on surface readings over deeper analysis Celebration of consum...

Needs a narrative, but it doesn't need a story. Key Terms Beck - Loser: Grungy, processed, lo-fi, distorted, cuts between B&W and colour, random clips throughout, warm, grainy. Aphex Twin - Come To Daddy:  Dirty, distorted, very cold, surreal, special effects used, real life parts of the video are clean, the T.V. scenes are very distorted

DIFFERENT TYPES OF GRATIFICATION Similar Lifestyles - Seeing people of a similar ago, social situation and with similar ideologies to the target audience. Escapism - By assuming that the life of the target audience is flawed, a media product can temporarily allow a perfect world to live in. Surveillance / Voyerurism - Allows the target audience to see situations and people that they would not normally see. Sexual Gratification - Where the target audience take pleasure in seeing people that they find attractive. Social Interaction - Where the audience are able to use the media product to make friends and integrate in society. Page / Description of textual elements (Toolkit) Creme Puff by Max Factor (Woman magazine). This page features a man approaching a woman that is wearing makeup. Target Audience demographic and audience appeal The target audience for this advertisement is around the same as the woman featured in the advertisement, I also think that thi...

 (350PPM is a company that wishes to reduce the CO2 in the atmosphere to 350ppm from 400ppm (Parts Per Million)  ) This image subverts the typical identification of gender through the use of an androgynous person. This can be clearly seen in the image with the person seemingly showing a lack of gender. I think that this subverts stereotypical gender notions because the person in the image isn't sexualised, nor does it objectify the person in the image. I also think that the person in this image subverts typical gender norms by not conforming to a typical male or female look. They have an incredibly symmetrical face, including the hair looking completely mirrored. Notably, they also have no eyebrows, which are usually a stereotypical and defining feature between male and female. Males typically have thicker eyebrows, while female eyebrows are more elegant and refined. This image features a group of people, supposedly workers or refugees, behind barbed wire, screaming. Th...

Curran and Seaton - Power and media industries. The media is controlled by a small number of companies primarily driven by the profit and power. Media concentration limits variety, creativity, and quality. More socially diverse patterns of ownership can create more varied and adventurous media productions. Albert Bandura - Media Effects Hypodermic needle effect (brainwashing)   Tzvetan Todorov - Narratology Equilibrium Disequilibrium Partial restoration of equilibrium George Gerbner - Cultivation Theory Views can be cultivated and developed throughout television or other pieces of media. Notably seen in the Tide advert. Steve Neale - Theories around Genre In order to genre to survive, we need repetitions and difference. We need to know what to expect, but be surprised at the same time. David Hesmondhalgh - The cultural industries Horizontal / vertical integration Media Convergence Conglomeration

Stereotypical: Typical labels that can be assigned to a group that are seen as very common, an example as this could be seeing all woman as people who are made solely to serve around the house and act as property to a husband. Conforms: Conformation is when someone adheres to rules completely. An example of this could be someone conforming to societal rules, such as dressing 'smart' in a fancy restaurant could be seen as conforming to the rules. Subverts: Subverts is when something is avoided or defied purposefully. Objectification: When someone or something is seen solely as or treated as an inanimate object. Sexualisation: Sexualisation is when someone or something is seen as a sexual object. Hegemony: The control of one group over a group through non-dominant methods and coercion. Patriarchal Hegemony: A practice that legitimizes men's dominant position in society and justifies the subordination of women, and other marginalized ways of being a man. Challeng...