Jordan's Media Blog

Curran and Seaton - Power and media industries. The media is controlled by a small number of companies primarily driven by the profit and power. Media concentration limits variety, creativity, and quality. More socially diverse patterns of ownership can create more varied and adventurous media productions. Albert Bandura - Media Effects Hypodermic needle effect (brainwashing)   Tzvetan Todorov - Narratology Equilibrium Disequilibrium Partial restoration of equilibrium George Gerbner - Cultivation Theory Views can be cultivated and developed throughout television or other pieces of media. Notably seen in the Tide advert. Steve Neale - Theories around Genre In order to genre to survive, we need repetitions and difference. We need to know what to expect, but be surprised at the same time. David Hesmondhalgh - The cultural industries Horizontal / vertical integration Media Convergence Conglomeration

Stereotypical: Typical labels that can be assigned to a group that are seen as very common, an example as this could be seeing all woman as people who are made solely to serve around the house and act as property to a husband. Conforms: Conformation is when someone adheres to rules completely. An example of this could be someone conforming to societal rules, such as dressing 'smart' in a fancy restaurant could be seen as conforming to the rules. Subverts: Subverts is when something is avoided or defied purposefully. Objectification: When someone or something is seen solely as or treated as an inanimate object. Sexualisation: Sexualisation is when someone or something is seen as a sexual object. Hegemony: The control of one group over a group through non-dominant methods and coercion. Patriarchal Hegemony: A practice that legitimizes men's dominant position in society and justifies the subordination of women, and other marginalized ways of being a man. Challeng

Commodity Fetishism Commodity fetishism is the process of ascribing magic 'phantom-like' qualities to an object, whereby the human labour required to make that object is lost once the object is associated with a monetary value for exchange. - Patricia Louie Article: Save The Planet, Kill Yourself Elements of Media language Layout and Design Positioning of headline, standfirst, pull quotes / sidebars columns, images The headline takes up most of the first page, it is at a skewed angle, and some of it goes off of the page. There are no images on this article, and all of the text in the article is Font size, type, colour etc Images / photographs Mise-en-scene Anchorage of images and text Language (headline, standfirst, copy, captions) Mode of address Specific devices Subject-specific lexis Narrative established 

Surrealism is a cultural movement in the 1920's which is best known for visual artworks. they were trying to distort reality in a dream like setting. This can also be called 'Super Reality'. Artists painted unnerving illogical scenes with photographic precision,  created strange creates and developed paining techniques that allowed them to fully express themselves. This therefore creates an absolute reality, or a super reality. How to structure an essay: 1). Read the question. Identify the key terms. 2). Gut reaction - What is my opinion? Create an argument. 3). Plan - Plan out the answer. 4). Introduction - CDA. 5). Paragraphs - PEA. 6).  Conclusion - Opinion and wrap up. Wednesday 7th February Media Mock Exams How are representations of ethnicity constructed? A fairly stereotypical view on ethnicity is placed on this advertisement. The advertisement itself is a parody on a high-design fashion brand named Christian Louboutin. This advertisement features a

Adbusters is a niche magazine aimed at a small target audience that are typically considered to be 'self aware'. Adbusters set text: Adbusters // Post - West Published 6 times a year since 1989. Set edition: May / June 2016. Price: £10.99. Circulation 120,000 readership. Genre: Independent / campaigning / culture jamming Subtitle: 'Journal of the mental environment' Based in Vancouver, British Columbia, Canada, Adbusters is a no for-profit magazine fighting back against the hostile takeover of our psychological, physical, and cultural environments by commercial forces. Culture Jamming: The practice of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. ADBUSTERS Cover analysis: I think that this cover portrays a sense of danger. This is because of the man on the front wearing traditional military gear. This, paired with the look of anger on his face an

Brand Identity is how a business wants to be perceived by consumers and how it presents itself. Industry Background - IPC (Time Inc. U.K.) Since its launch, Woman has competed with Woman's Own (Newnes), and woman's Weekly (Amalgamated) to be the top selling title. The three great rivals ended u as sister titles when their companies merged to become IPC. Their sales peaked in about 1959, ab about 2.6, 3.1, 1.9 million each. In 1937,Odhams (Now IPC) opened their printing plant in Watford, Herts with Speedry Gravure Process for colour printing. Woman launched weekly in June with low cover price, 2d for a full-colour magazine, Within a year, the title was selling 500K copies a week. IPC Research: IPC - The International Publishing Corporation Formed in 1963 (Became mainstream) They are linked to the Mirror group. They are a large mainstream organisation, though they used to be independent when they first started, before merging and becoming IPC. Three ind

Stereotypes of Women: Superficial / Vain Emotional Caring Focus on appearance Cooking Healthcare worker Social worker Maternal Narrow Housewife Help or an aid Supporting role Passive Bimbo Imaginative Lower paid jobs Gentle & Polite Elegant Conventional body Shallow 1960's Female Stereotypes: Passive Nurturing / Maternal Dependent on men Housewife / domestic role Romantic Seductive Advertising in Magazines Magazines generate revenue primarily through sales of copies (print and digital) and through advertising. Advertising accounts for approximately one third of total revenues across the industry. It is, therefore, vitally important that the magazine and advertising content target the same audience in order that the advertising brands benefit from increased sales as a result of advertising in the magazine. Andrew Green identifies the ways in which magazine advertising can benefit the advertisers in an article entitled 'Essentials"

Woman magazine: Published weekly by IPC, 1937 to present. Set edition: 23-29 August 1964 Price: 7P (80p 2018) Women's magazines became very popular in the post war period, and in the 1960's, sales of woman's magazine's reached 12 million copies per week. Woman's sales alone were around 3 million copies per week in 1960. Woman magazine cover illustration - textual analysis: "Lingerie Goes Lively" Alliteration produces a playful mood, relating to the subject of the article. This magazine came out in 1964 - the woman on the front cover appears to be the typical "Perfect Woman" of the time due to her overly tanned skin, white teeth, and natural hair. A specific lifestyle is being sold on the front cover of this magazine, "Are you an A-Level Beauty?" A rhetorical question is used here in order to represent the fact this this magazine could help you "Improve as a person". 

Theory 12 - Power and Media Industry // Curran and Seaton The media is controlled by a small number of powerful companies primarily driven by profit and domination. Theory 13 - Regulation // Sonia Livingstone and Peter Lunt Transformations in the production, distribution, and marketing of digital media, have placed traditional approaches to media restrictions at risk. Theory 14 - Cultural Industries // David Hesmondhalgh Companies try to minimise risk and maximise audiences through vertical and horizontal integration. Cultural Capital: The cultural resources of an individual, for example knowledge, qualifications, art, customs and tastes. Theory 19 - 'End of Audience' theories - Clay Shirky Audiences are no longer passive: they interact with media products in an increasingly complex variety of ways. The ULTIMATE daddies' girl: Teenager Saffron's got a £1m wardrobe, gets £5,000 a month pocket money and has a £400,000 Faberge ring - and it's all thank