Jordan's Media Blog

If a newspaper has and pushes a specific agenda, they can more easily gain a following, meaning more support for their campaigns and more sales from papers. Broadsheets Quality / serious press Aimed at higher social groupings Plain layout, smaller typeface Longer and more detailed articles Serious headlines More of a focus on politics Tabloids Popular press Aimed at lower social groupings Bold layout Shorter articles, more pictures, less in depth reporting Puns and jokes in headlines Focus on human interest, celebrities Use of gimmicks such as bingo, free prizes, phone in surveys POLYSEMY Not everything has a single meaning. One of the best ways of applying media theory is through suggesting two or more meanings. In newspapers, producers typically attempt to avoid polysemic readings. The process of forcing an audience into a particular reading is called anchoring. Anchorage The fixing of a particular meaning to a media text, often through the

This is a front cover for the Daily Mirror, a tabloid newspaper. The cover features a Jeremy Clarkson controversy. Other articles include the arrest of someone for a murder committed in 1972. The other article, titled "Bye Bye, Bob", is a tribute article to a deceased actor. This newspapers preferred reading is for the consumer to identify with all of the articles. Personally, I think this is a relatively "safe" newspaper cover, as there is nothing that will produce negative publicity to the newspaper. It is the equivalent to a softball cover. A tribute article will produce sympathy and make the paper itself look better in relation to the average reader, as they will associate with the death of this actor, and see the newspaper in a better or more generous light. On a similar note, the newspaper engages with the outrage on the other two articles, showing the outrage over the Gerry Adams case (though the consumer will need to have previous knowledge of the case to

Ideology - The beliefs and values of a media product. Dominant Ideology - The set of ideas or culture that is most common or widely accepted in a society. The dominant ideology can change over time.

GENRE: A type of media product governed by implicit rules that are shared by the makers of the product and the audience for it. Music: Hip-Hop, rap, pop, rock, indie, RNB, grime, country, classical, drum and bass, metal, jazz, punk, vaporwave, folk. GIALLO DANMAKU SHOOTER VISUAL NOVEL VAPORWAVE GRINDCORE - Subgenre of rock and heavy metal, thrash metal hits and riffs. HYBRID GENRES AND SUBGENRES Traditional genres are arguably both less important and less useful as a frame of reference than ever. Far more important in the study of genre are the notions of subgenre and generic hybridity. GENERIC PARADIGMS - THE BUILDING BLOCKS OF GENRE Genre paradigms (also knows as genre conventions) are aspects of a media text (editing, mise-en-scene) that demonstrate to the audience what genre a media product is. ICONOGRAPHY - THE FAMILIAR SIGNS OF GENRE STAR TREK: DISCOVERY What genre is this media product? Sci-Fi Action Adventure Outline th

KEY THEORY - NARRATOLOGY TZVETAN TODOROV Todorov's theory is that within narrative, the power is in a state of equilibrium. As the story progresses the state of the equilibrium can change and develop. Each narrative should start with an initial equilibrium. However, the equilibrium is changed after a disruption, resulting in a disequilibrium. The old one is broken, and therefore a new one must be begin. This will repeat during the narrative until we reach a final equilibrium. The Liminal period is in between the disequilibrium and the partial restoration of the equilibrium. A linear narrative is one that follows a line from the beginning to the end. A non-linear narrative is one that doesn't follow a line from the beginning to the end - it goes back and forth not chronologically. JOHN LEWIS CHRISTMAS ADVERT How is meaning created through the narrative? Meaning is created slowly, with the penguin slowly seeing noticing more people together and in love and wanting that

KEY THEORY 15 ALBERT BANDURA - MEDIA EFFECTS If you watch too much TV, Youtube, Videogames you can become addicted The effects model AKA The Hypodermic needle model. This theory implied mass media had a direct, immediate and powerful effect on its audiences. The theory suggests that the mass media could influence a very large group of people directly and uniformly by 'injecting' them with appropriate messages designed to trigger a desired response. This theory assumes that we are passive consumers who do not question every piece of media that is put out, so it doesn't work all of the time. KEY THEORY 16 GEORGE GERBNER - CULTIVATION THEORY This theory covers the growing of an ideology through TV. The idea that prolonged and heavy exposure to TV cultivates, as in grows or develops audiences a view of the world consistent with the dominant or majority view expounded by television. (Again, this theory assumes that the viewers are passive and will allow it to happen).

KEY THEORY 15 -ALBERT BANDURA - MEDIA EFFECTS If you watch too much TV, Youtube, Videogames you can become addicted The effects model AKA The Hypodermic needle model. This theory implied mass media had a direct, immediate and powerful effect on its audiences. The theory suggests that the mass media could influence a very large group of people directly and uniformly by 'injecting' them with appropriate messages designed to trigger a desired response. This theory assumes that we are passive consumers who do not question every piece of media that is put out, so it doesn't work all of the time. KEY THEORY 16 -GEORGE GERBNER - CULTIVATION THEORY This theory covers the growing of an ideology through TV. The idea that prolonged and heavy exposure to TV cultivates, as in grows or develops audiences a view of the world consistent with the dominant or majority view expounded by television. (Again, this theory assumes that the viewers are passive and will allow it to

Week One - Straight Outta Compton The Birth of Film: - Began in the 1890's - They were not the big budget blockbusters we have today. They were mostly very short. - Original films were footage of every day life Operating much like a factory, Hollywood films were are and are still made in warehouses and offices. They are made using the industrialised labour of a variety of specialised production techniques. This occurs on both a narrative and an industrial level. Film making practices, particularly those implemented in Hollywood, saw film making become a finely honed industrial process. When describing the 'classic' era of Hollywood film production, we often use the term 'classical Hollywood narrative', this refers to several characteristics that typified film making ideology at the time: - Emphasis of spatial continuity (The audience always knows where they are at any time) - Emphasis of temporal continuity (The audience always know in what orde

REGULATION A set of standards that must be followed. BBFC Regulations: Uc- Suitable for unsupervised children. U- Suitable for all. PG- Parental Guidance. (Should not unsettle a child aged around eight or older). Innuendos allowed, no prolonged or intense danger. 12- Video Release suitable for 12 years and over. 12A- Cinema release suitable for 12 years and over. (A child under 12 may view this with an accompanying parent). 15- Suitable only for 15 years and over. More violence and sexual content may be shown, though not in strong detail. 18- Suitable only for adults 15 years and over. Cannot cause harm to the public. R18- Adult works for licensed premises only, or supplied only in licensed sex shops, and to adults only. E- Exempt from being classified by the BBFC. CONTEXT In a cabinet discussion in the House of Commons on October 8th, 2007, it was pointed out that although the film Hostel Part 2 was passed uncut by British censors, owning screenshots of

I, DANIEL BLAKE Research the role of the benefits system in UK society - How does the film reflect Jeremy Corbyn and the debates surrounding welfare. What is the welfare system? (brief history and definition) Why is this such a prominent topic of discussion at the moment? Who is Jeremy Corbyn and what are his main ideologies? How does this link to I, Daniel Blake? Welfare system in the U.K. Liberal welfare state system State pensions where the largest governmental expense, costing £86,500,000,000. Housing benefit was the second most expensive, accounting for over £20,000,000,000. £2,300,000,000 paid to unemployed people and £27,100,000,000 to people on low incomes. In total, the overall expenditure was 214 billion. This came about between 1945-51. Overall, it plays an essential part in providing the protection and the promotion of social and economic wellbeing of citizens. This is a prominent topic because political talk has been big recently after the

Masthead Title of the newspaper displayed on the front page. Barcode Used to scan the newspaper while purchasing. It is an optical, machine-readable, representation of data and contains information such as price. Caption Brief text underneath an image describing the photograph or graphic. Headline A phrase that summarises the main point of the article. Usually in large print and a different style to catch the attention of the reader. Main Image Dominant picture, often filling much of the front cover. Page Numbers A system of organisation within the magazine. Helps the audience find what they want to read. Target Audience People who the newspaper aims to sell to. Pull Quote Something taken from within an article, usually said by the person in the main image. Classified Ad An advertisement that uses only text, as opposed to a display ad, which also incorporates graphics. Skyline An information panel on the front page that tells the reader about other stories i

Media Institutions: Institution - The values and ideologies of a media product. Very different from "Industry". More and more importance has been placed on the idea of the ideological aspects of industries. It is a way to differentiate between products, and can give the consumer some idea of 'quality', which may influence a consumer's decision. Long Road, like all other institutions needs to prove that it is different from other colleges, such as Hill's. Long Road is a business like any other, it needs to enrol a certain number of students to remain economically viable. The same principal can be applied to any industry. When describing where you to to college, saying "Long Road" is easier than describing its location. Long road has clear messages and values; attending there will allow you to "move on up" from secondary education, studying here is challenging but also rewarding. Logos The easiest way for an institution

Traditional Marketing: Teasers: >Trailers >Posters >Billboards Websites: >Interactive >Visual >Links to social marketing Social Marketing: Making fake accounts to market the film Blair Witch: A website was made to make it look like a real myth that was currently being investigated. People believed that teens had actually gone missing. Producers thought it was a real documentary. Police officers were being called about the missing filmmakers. Pictures and sound-bytes were slowly released. This is viral marketing. Press Marketing: Allowing the press access to your set or pre-release images of characters will encourage them to make . a main feature from the film. Magazines will offer a variety of covers when a blockbuster film is released, could persuade fans to buy more than one copy of the films. PR Stunts: Unexpected event that happens in public, generates a lot of buzz and gets people talking. Fan Created Marketing: Could be through thei