Jordan's Media Blog

Since the inception of digital technology, tv has become global rather than national, and has become more and more commercial, with public service broadcasting forced to adapt its structure, with public service broadcasting forced to adapt its structure, role and function. International coproduction is growing and broadcasters such as hBO have achieved global success Broadcasters are now 'narowcasters' with multiple channels targeting different audiences. Audiences consume television texts in a variety of ways as the industry has increased portability via new platforms and patterns of consumption have changed alongside this (binge watching, on demand and catch up, Netflix etc) Interactive social media channels such as youtube have increased accessibility for the 'prosumer' audience, and social media and viral promotion have become a crucial part of marketing television texts. Imagine... And Then There Was Television First BBC Broadcast is a fireworks show, on

Gender Performativity (Judith Butler) Identity is a performance - it is constructed through a series of acts and expressions that we perform every day. While there are biological differences dictated by sex, our gender is defined through this series of acts. These may include the ways we walk, talk, dress, etc. Therefore, there is no gender identity behind these expressions of gender. Gender performativity is not a singular act, but a repetition and a ritual. It is outlined and reinforced through dominant patriarchal ideologies. Feminist Theory (Bell Hooks) Feminism is a struggle to end the patriarchal oppression and the ideology of domination, and that the position of the underrepresented is by class and race as well as gender. Constructs of Masculinity: (Van Zoonen) Movement Silence and impassivity Strength, muscularity, and aggression Competition - males as gladiators or combatants Constructed more through to intra-diegetic gaze - the ways that that they are looked a

Sigmund Freud - The Madonna / Whore Complex: Men define woman in two categories to explain men's anxieties: Madonna- Men respect and admire this categorisation. Virtuous, pure, nurturing, saintly, sexually repressed. Whore - Men are attracted to and therefore disrespect them. Sensual, sexualised and desirable without purity.

Conflict / Diametric Opposition in Humans: Man Vs Machine Anita VS Laura Captivity Vs Freedom Progress Vs Regression Family Vs Institution Individual Vs Society Conscious Vs Unconscious Past Vs Present Male Vs Female Old Vs Young Appearance Vs Reality Representation: We represent people in media because it is easier for the producers to create a presentation for the audience with an already standing group. Women are presented as house maids and sex slaves, as well as friend (to the child), a slave, and a rebel (former memories). Overall they are all domestic and regressed roles. There are many representations within 'Humans'. Firstly, they present Anita from a body bag, showing that she is essentially in captivity, being held without freedom or free will, which is already a demonstration of a binary opposition. Furthermore, she is essentially soulless, a blank slate until she is bonded to Joe, after which she essentially leaves the grasp of the institution t

Allegory: A representation of a larger event, a metaphor that makes a broader comment on society. Zeitgeist: Cultural Phenomena, representation of the time. Ideological perspective can be encodes into media through use of allegory and zeitgeist.  Humans: Dependence on technology Modern day slavery through Synths Singularity How far we let technology into our lives (privacy attacks etc) Sexualisation / Exploitation Negotiation of exoticism Commodity Fetishism Late Capitalism Vs. Marxism Transgression Postcolonialism  Racism Postmodernism Nuclear Family

Name: Dramatic Specimen Public Invasion Cable Content Radio Silence Digital Domination Reality Radio Reality Recession Carbon Copy Criteria Coverlines: Videodrome Review Interview with Tom I Shop Therefore I Am Are You A Prisoner To Technology? With the release of Timber Timbre’s hit music video for the latest single Sewer Blues, we contacted Thomas Lawes for an interview - Exclusive to Cable Content. Inspiration As the frontman of Timber Timbre, Thomas had a lot to say about the inspiration for the video: "Really, a lot of the inspiration for this video came with the direction our music is going in right now. With the release of our latest album, Future Pollution, we've stepped away from the swamp-folk vibes of our previous works, and transitioned into the big city, this comes with a lot of synth inspired music. The album itself is more produced and essentially, we use similar ideas, just with a different skin. This time the skin we're m

Thrasher: The magazine is for skaters, it shows off different tricks on the cover and has a fairly unique pattern. The dominant ideology for this magazine is promoting skaters and skate competitions. The front cover does not have headlines, and is focused on the title of the magazine itself, as well as the photograph on the front and the background pattern for illustration. Juxtapoz: Interesting photograph, uses a lot of colours and has small and simple cover lines. This magazine is an art and culture magazine. Mad Magazine: Features a large scale image of the mascot's head grafted over Shrek, minimal cover lines. The main image goes over the title.

Pen Portrait Name(s): Taylor Kirk Simon Trottier Mathieu Charbonneau Mark Wheaton Style: Grungy Indie Folk-ish Gothy Out there "An aesthetic rooted in swampy, ragged blues" "Beautifully restrained blues from an alternate universe" "Creates an atmosphere that is cinematic and spooky"

Song Length - 3-3:30 Two or more filming locations Wide range of camera shots, angles and movement to interpret the music and lyrics of the song. Shots of the artist or band to establish a clear identity / image Performance footage (rehearsal and or live and or lip synched) Representations of at least one social group Clear structure with an element of narrative Editing of original footage to the music track Graphics depicting the original name of artist or band and title of the track Task two: Create a front cover and double page feature article for a new specialist culture magazine to promote your artist or band to the target audience 3 Pages Front Cover: Original title and masthead for the magazine; strapline Cover price and barcode Main cover image to establish the identity of the new artist or band Main cover line relating to the new artist or band plus at least 2 further cover lines Double page article: Feature article to promote the new artist or band A r

Music Video Conventions: Some form of showing something off (Money, clothes, cars, women) Cinematography Themes Narrative 3-5 minutes Riptide subverts these expectations because it opposes quite a lot of conventional music video features, this can be most notably seen in showing something off. While some music videos, especially for rap and pop songs, like to show various items or possessions off, to flaunt their wealth. Riptide is a series of quick shots, and while it does build up certain themes and narratives, it isn't clear cut. The video itself is quite difficult to understand, and I think that this subverts various pop and general music video conventions. Bon Iver - Holocene The Dead South - In Hell I'll Be In Good Company The Lumineers - Ophelia A lot of these videos are quite similar due to the fact that they mainly focus on scenery, and this can be seen especially in Bon Iver - Holocene, as the video was filmed in Iceland, a place known for its scenery.

The video is literal in a sense that every shot corresponds to the lyrics in the video. "I was scared of dentists and the dark, the shot shows a scared woman at a dentists as the shot cuts to black. This is true for every shot in the music video. The shots are edited together in a fast fashion, each scene only lasting a few seconds each. There are a few main different types of shot, such as something being placed in a shot, a panning shot, the woman singing, and people being dragged away. A lot of the shots either end up dark or cut away. There are a few ideas throughout this video, such as the woman singing starting off with near perfect makeup, and it all starting to smudge as the music continues, ending up as a mess. As well as this, there is an overarching theme of someone 'escaping' and running away, to 'the riptide'. The woman starts singing the words wrong. Horror theme: Ouija Board, people being dragged away, hands being pulled out of shots, under doors a

A media kit is a set of information, including various things such as contact information and statistics. They are usually seen and given out at launch events or business conventions. The purpose of a media kit is to appeal to a journalist to potentially write an article about them, using information from the media kit. The kit itself acts as a basis of information, it has everything required for a journalist to use statistics in an article. They appeal to audiences through the use of graphics and sometimes offering free samples of the product that they are selling. They can also include images which a journalist would obviously need to put in an article, as well as other contact information that gives the journalist a need to write a piece on it, say if it was the next big piece of technology. The Vogue media kit portrays the Vogue brand as the 'essential' fashion brand, it does this by using comparisons to the other high fashion magazines, such as Elle or Harper's Baza

David Gauntlet Audiences are not passive, and media products allow the audience to construct their own identities. One theory that can be attributed to Gauntlet is often referred to as the 'pick and mix' theory. Audiences can pick and mix which ideologies suit them, and completely ignore the elements of the product which they do not agree with. 'Woman' Magazine - 'A Present For Your Kitchen' article There are many different products, and a pick and mix feel about them because there are different styles of a similar product. You can choose what you agree with and omit what you don't agree with. Elizabeth Van Zoonen Gender is constructed through codes and conventions of media products, and the idea of what is male and what is female changed over time. Women's bodies are used in media products as a spectacle for heterosexual male audiences, which reinforces patriarchal hegemony. 'Woman' Magazine - Alfred Hitchcock Bell Hook

Early 1900's - 'Suffragettes and Suffragists' a movement for women's rights, mainly to vote. 1920's - 'Flappers' rebelled against the norm by wearing short skirts and cutting their hair short. Post War - Women gained more independence, and purpose financially. 1960's - 'Liberation Movement' Women would burn objects that were made to 'please' men, such as bras. Different classes and ethnicities became more inclusive. 1970's - Equal Pay movements. Female Prime Ministers- Margaret Thatcher and Theresa May.

As a direct result of the fallout from the Levenson enquiry, the Independent Press Standard Organisation was formed to replace the former Press Complaints Commission. IPSO provides a framework of rules and regulations for newspapers to follow, "enshrined in the contractual agreement between IPSO and newspaper, magazine and electronic news publishers".

BBC - RBS to close one in four branches and shed 680 jobs http://www.bbc.co.uk/news/business-42192641 1. Entertainment Value: RBS (Royal Bank of Scotland) announces that it will be closing 259 branches, as 680 jobs will also be cut. This is because more and more people are using the online banking service, as an alternative to entering the branch. This may not be seen as very entertaining to some, especially considering the 680 employees being made redundant. From looking at various tweets about this situation, the overall audience reaction seems to be negative on the whole: Ian Blackford - MP "        They are turning their backs on rural Scotland. This will impact personal customers and businesses. RBS must think again. They have a duty to their customers.        " Here, Ian has a negative reading towards this decision from the bank. John Swinney says: John Swinney "           Unacceptable that RBS plan to have no branches in Highland Perths

Explore how audiences can respond to and interpret the ideological perspectives of [media products]. The audience of these newspapers are generally very varied throughout the different types of newspaper. Typically, one can assume that the people who read the broadsheet newspaper are more level headed in the comments section, compared to the typical consumer of a tabloid broadsheet, considering as they are generally seen as sensationalist and more likely to be outraged and believe everything that they read.  Due to the nature of this platform, it attracts many different kinds of people. The page itself has 40,020,617 likes and the article alone has 2700 likes, so it can be inferred that many people have commented on this. In the comments section for this article, there are people such as Nikki, who cares for the child as she can feel more personable to this story, considering she has a child of the same age. There are people such as Ryan, who would like to use this dark

Why do producers use representations? Entertainment value Ideological reasons Financial reasons Narrative (and pushing an agenda) 'The Times' STORY Headline: "Man held after baby dies in 'attack on twins'Caption: "Police at the scene after a boy aged one was allegedly murdered" "He had added that he believed the mother was Romanian and said that Mr. Das was Indian and had worked as a night porter in the Pembury Hotel" // "Left his job two days ago".  I feel that the ethnicity was overall irrelevant to the story, this is because it seems to have been added on top of the article, possibly just to bulk it out, or maybe even to incite hate speech from consumers of the newspaper, as this tends to happen with any articles concerning foreign people and violence. 'Held' is a tender word, with connotations of love and caring. This seems to be juxtaposed with the nature of the incident, as traditionally, it is t

How does this advert target audiences? Direct Adress Based in reality Enigmatic codes What techniques are used to promote Humans? Lists boring human tasks, shows the synth doing them Starts like a fake advert for a brand As it is presented as a real advertisement, it parallels real life and creates interest Quite sinister, which alludes to the plot of the show Channel 4: They're a public based service, they provide shows by buying them and broadcasting, instead of producing their own (like the BBC would). This means that there are adverts in between broadcasts. Due to purchasing shows, there are also a lot of re-runs of shows during the day. Initially 100% funded by advertising

Breaking down target audiences: Age Gender Nationality Location Sexuality Demographic Psychographic Socio-economic Occupation Hobbies Middle class, very British / white from the food and the dressing gowns. They eat cereal from boxes. Typical iconography of a popular demographic. They are generally mainstreamers, with the exception of Mattie, who doesn't like the idea of Synths as a whole. Suburban Nuclear Family household. Establishing shot shows the family, this goes into a slow pan of the breakfast table, an inherently middle class image. Polysemic readings - funny and creepy, hints at future situations - 'We should throw a part for the dishwasher, its been working for years', shows Anita as a slave, akin to a basic household appliance. Closeup of Laura's face establishes her dislike of Anita. This is relatable for the target audience, who would debate whether to get a household worker (or a Synth, in this case). High-key lighting, connotations of w

Les Revenants: Released 26th November 2012 United Kingdom 9th June 2013 on channel 4 2 Series, 8 Episodes Based on French Film They Came Back Directed by Robin Campillo Created by Fabrice Gobertt Sci-Fi Thriller Horror Mystery / Crime Drama Avant-Garde Zombie French Cult T.V. Zombie Film Genre Conventions: Recurring Situations: Gun Jamming Running From Zombies Car Running Out OF Fuel / Breaking Down Survivor Gets Bitten Protag killing family / friend Initial Outbreak Elements Of Narrative: Cannibalism Society regressing Style: Fake Blood Gruesome Injuries Rural Dark City overgrowing Iconography: Blood Bright Colours (Especially red) Hordes of zombies Settings: Open Fields Across Countries (widespread outbreak) Hospital Farm Landmarks in real life Themes: Facing Fears Survival Resurrection as a zombie Violence Kill or be killed Stock Characters: Main Character 'Final Girl' Basic Zombies Traitor 'Boss Zombie'

Engima codes at the start, tension Quiet dialogue Fast cuts Eerie piano music slow prog rock track Horror elements, lights flickering Mystery elements throughout, slight exposition Most of the trailer is dimly light, showing horror elements 'Your deceased loved ones are back' 'What are you going to do?' Flicker cut of the bus shows horror conventions Many stories are shown throughout the trailer Polysemic in terms of genre, narrative Teens Screaming as the bus falls Stabbing Burning a house down Supernatural elements, butterfly coming out the glass Camille in the window Different age groups are relatable Well known show // Quality // Stamp Of Approval from a newspaper we know "Best Drama Of The Year" Dramatic connotations are relatable Non-Linear (flashbacks in the past, show takes place in the present) - Targets a cult audience Hermeneutic codes from the characters creates interest Typical horror music trailer conventions Non-Digetic

Talking Points: Genre codes and conventions  Genre theory  Genre fluidity Camera work - framing and composition shot types, angle, position, movement  Lighting and colour Editing – pace, type of edits, continuity Narrative construction, related to narrative theory Sound – dialogue, music Mise-en-scene – setting and location, props, costume/dress, hair/make-up  Key Theorists: Language: 1 - Semiotics - Roland Barthes (Different codes Hermeneutic, Proairetic, Symbolic) 2 - Narratology - Tzvetan Todorov (Equilibrium and its disruption) 3 - Genre theory - Steve Neale (Repetition and difference within genre and subgenre, genre conventions) 4 - Structuralism - Claude Lévi-Strauss Representation: 6 - Theories of representation - Stuart Hall 7 - Theories of identity - David Gauntlett (Pick and mix identity, people choose from different subcultures to create their identity) 8 - Feminist theory - Liesbet van Zoonen (Male gaze, objectification and sexualisation)

Top Words (Must Include): Ideology Semiotics Polysemy Negotiation (How audiences negotiate meaning) Hegemony (Patriarchal Hegemony) Intertextuality Creating an argument: The best points come from a strong argument Response Structures: DAC for Introductions - (Definition / Argument / Context) PEA for Paragraphs - (Point / Evidence / Argument) What are the genre conventions of Les Revenants, how do they work, and how have they developed? Define - Genre is how we classify different pieces of media, it allows us to group them according to common characteristics and conventions that appear within the piece. Genre is essential for both audiences and producers alike. It is a way of categorising media texts. This allows the audience to identify what type of media product to select based on their own expectations and prior knowledge. Genre is also important to producers, as it allows them to specifically target audiences, and this ensure profit. Conventions are the building

SSBU (Switch) The first game on the Amazon best selling list is Super Smash Bros Ultimate, the sixth entry into the franchise. The game has been selling well for months, and this is due in part to its wide range of appeal. The game is a fighting game based around many of Nintendo's (as well as other third party companies as guest fighters) IPs. The game appeals to many people both young and old because it gives them a chance to play as their favourite characters. There is also a lot of representation throughout all of the characters, and many groups are represented. Being a fighting game, there is also a large competitive scene, and this also leads in a lot of popularity. Furthermore, there is also a fun casual scene, making the game accessible for families. The game is rated 12, although this doesn't stop a younger audience from playing it (This has a lot to do with the regulation theory of Sonia Livingstone and Peter Hunt). The game is developed by Nintendo primarily, as it

Albert Bandura If you play too many video games, watch too much t.v. or youtube you can become more subjective to different ideologies. The theory states that audiences are passive, able to be 'injected' with an ideology.

Regulation: Who regulates this text? What legal and ethical issues does this text bring up? Does this text offer its audiences a plurality of experiences? Examples Distribution: Who distributes this product? How many copies are / were sold? What is the circulation of this product? Can the product be distributed digitally? Power and Organisation: Who owns this product? Is the owner a major or indie? What else do they produce / publish? Are they vertically an / or horizontally integrated? Do they operate as a subsidiary? What is the dominant ideology of this organisation? The Daily Mirror & The Times 10/11/2016 A) Media Language (Barthes, Levi-Strauss) A) Representation (Hall) B) Audience (Gerbner, Hall, Shirky) B) Industry (Curran & Seaton, Livingstone & Lunt, Hesmondhalgh) A) Media Language (Barthes, Levi-Strauss) A) Representation (Hall) B) Audience (Gerbner, Hall, Shirky) B) Industry (Curran & Seaton, Livingstone & Lunt, Hesmondh

Online, or Digital media, which includes photos, video and music, distributed over the internet, which are either non-copyrighted or copyrighted materials provided either freely or for a fee. Vlogging : The activity or practice of posting short videos to or maintaining a vlog. Vlogging and online video has become one of the biggest and most influential forms of media. Recent research shows 42%of internet users said they have watched a vlog within the last month rising to 50% for 16-24 year olds (Guardian, 2015), clearly demonstrating an ability to reach and influence vast range of audiences. Relatable, allows you to see your life through a different lens, there are different styles of vlogs such as travel, building, lifestyles, shopping. VLOGS: Aspirational Personal Identity Identification Unscripted narrative Authenticity Direct mode of address Audience Interaction Zoella - Case Study UK-Based Zoella is the world's second most popular beauty vlogger, with 12 mi

Hermeneutic / enigma code: An enigma code is a mystery within a text that is not immediately answered. Examples could include "The man lies slumped with an ornate silver knife in his back. Who did it? Why did they do it?And why did they use such a weapon?" As an audience, we assume that this mystery is going to be solved at some point. If it isn't the audience will potentially be frustrated. On the flip side, if the mystery is revealed too quickly (or if the audience is able to work it out too quickly), then they could be le own // anticlimactic. Proairetic / action code: Parts of a narrative which are related to things happening. For example "Gus glared at Gary, and started to crack his knuckles threateningly". At this point, the audience would probably guess that Gary is going to get punched. This code, along with enigma codes and create considerable suspense. Symbolic code: A part of a text that 'stands in' for, or means something else. For exa

https://www.youtube.com/playlist?list=PLwmklcLO2MyADUNxeOyha0EMBjr6OKpeP Zoella Full Collaboration Playlist ( 78 Videos) Joe Sugg / ThatcherJoe - White, Straight SprinkleofGlitter - White, Straight Fleur De Force - White PointlessBlog - White AThriftyMrs - White Marcus Butler - White Tanya Burr - White 'Jim' - White, Straight Alfie Deyes - White, Straight Joey Graceffa - White, Straight Troye Sivan - White, Straight DailyGrace - White, Straight BabyGlitter - White, Straight Miranda Sings - White, Straight Caspar Lee - White, Straight Gabby - White, Straight Tyler Oakley - White, Gay The potential impact on audiences of any absent representations (what stereotypes / dominant ideologies is this representation fuelling?) Does Zoella subconsciously associate beauty deals with specific ethnic groups for her audience? How do those representations or 'absences' reinforce 'otherness' according to Stuart Hall? Within the selections of the video

https://www.youtube.com/watch?v=2zUqHvqw0_8 What representations of femininity and gender are suggested by the video? The role that Zoella assumes for herself in preparation for Christmas. The reasons that she wants to assume that role. The way that the upload associates femininity with domesticity. Pink clothes, traditionally feminine Get a piano and wrap it Food preparation Sort the table out 'Perfectionist' enjoys hosting Tidying shopping Namedropping brands Houseplants and housework Rhetorical questions Talking directly to the audience Decorates the guest room Alfie left his PlayStation out Showing her entire range of products Watches a cooking show on tv Organising Alfie Wants to call for help carrying a heavy object Zoella is seen as feminine through means of her insistence on housework, something she is seen constantly doing by herself. This alludes to her being a typical representation of gender and femininity because of the connotations that

We can make sense of Zoella through binary oppositions, and conflict. Zoella is hyper-real, she has a persona which is larger than life. A constructed text, such as Zoella, can be quite ambiguous because we don't know what is or isn't real. Simulation is no longer that of substance.It is the generation by models of a real without origin or reality: A hyperreal. Zoella, much like many other vloggers, is based on a mode of constant hyperreferentiality and is impossible to understand without an intimate knowledge of Barthesian referential codes. Liesbet Van Zoonen:  Gender is constructed through codes and conventions of media products, and the idea of what is male and what is female changes over time. Women's bodies are used in media products as a spectacle for heterosexual male audiences, which reinforces patriarchal hegemony. Zoella is conventionally feminine, and is seen as a spectacle for heterosexual male audiences, as the camera is always focused on her